Senior Content Marketing Manager

1 month ago

Seattle, United States Syndio Full time
Job DescriptionJob Description

Do you want to empower organizations to fairly and equitably hire, promote, retain and compensate their employees? Syndio is a Series-C technology company committed to fairness in the workplace. Fueled by investments of $83M from Bessemer Ventures, Voyager Capital and social change organization Emerson Collective, Syndio is investing in growing our team and products.

This is a critical moment when organizations are looking for ways to take tangible action to fight gender and racial bias, and we believe creating diverse and inclusive workplaces for all starts with workplace equity.

About the Role

The Senior Content Marketing Manager will join the Marketing team and lead content strategy, content creation, search engine optimization (SEO), by developing and ensuring a consistent voice that supports Syndio's brand. This role requires strong collaboration and the ability to deliver results through cross-functional alignment and communication. You should have a solid understanding of B2B content marketing, SEO, email marketing, and integrated, multichannel programs. If you love creating high-quality and engaging content that drives social impact and business success, we want you on our team

Core Responsibilities

  • Develop Syndio's content strategy by crafting interesting, fresh, and well-researched content that drives traffic and nurtures prospects
  • Work closely with senior leaders, marketing teammates, and other departments to articulate Syndio's core benefits consistently through various distribution channels
  • Be a specialist in understanding the human resources, compensation, labor and employment law audiences - seeking data and relevant trends to improve the impact and effectiveness of content and copy across the customer journey through a variety of channels
  • Research and create industry-specific content in line with Syndio's segmentation strategy to support campaigns and account based marketing initiatives that articulate our core benefits
  • Produce high-quality campaign content, articles, blogs, email marketing messages, web copy, and more (e.g. YouTube channel, and monthly newsletter)
  • Continuously measure and improve content performance, such as owning SEO strategy to improve Syndio's ranking for key topics
  • Partner with internal domain experts to shape the Syndio message based on industry trends

About You

  • You have 5+ years of B2B content marketing, direct copywriting, or editorial experience
  • Knowledge of content marketing strategy, buyer journeys, and SEO
  • Editorial mindset that seeks to understand core audiences' consumption behavior
  • Detail-oriented multitasker with exceptional writing, editing, organizational skills
  • Relentlessly curious with a collaborative, insights-driven focus approach to content creation
  • You bring a balance of humility and confidence to the team, able to listen and learn from others, while also being decisive to move content forward
  • Demonstrated ability to work cross-functionally
  • Currently located within Seattle, SF, or NY with an eagerness to get together with local teammates

Role Progression

  1. In the first 30 Days, deep dive and assess: Ramp up on existing content strategy, processes, and tools. Conduct a thorough assessment of current content performance, identifying gaps and opportunities for improvement. Build strong relationships with the team and key stakeholders.
  2. At around 60 Days, refine and execute strategy: Refine the existing content strategy based on assessment findings. Prioritize and implement content initiatives to address identified gaps. Optimize content for SEO and user experience.
  3. By 90 Days, lead with innovation: Take ownership of the content marketing function. Drive innovation and experimentation within content creation and distribution. Develop a long-term content roadmap and strategy.

Why you'll love it here:

  • 👥 Check out our Employee Experience page for more information on our Mission & Values, Work-Life Balance, Pay Transparency, Diversity, Culture, and Benefits.
  • 💰 Competitive Compensation. For this role our base salary is targeted at $124-146k per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
  • 🏆 Syndio Equity. So you can share in Syndio's success.
  • 🏝 Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
  • 16 weeks of paid parental leave
  • 🩺 Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
  • 🏥 Life Insurance & Disability. Syndio covers the full premium.
  • 🏦 401(k). To help you save for your future.
  • 📍 Fully remote model - #LI-Remote

The interview overview

Below you'll find an outline of the interview plan for our Senior Content Marketing Manager position. Please note that while this is what we expect the process to look like, we may ask you for supplemental information or require an additional step before making a final decision.

  • Chat with a member of our Talent Team: 20-30 min phone call
    • Submission: Portfolio review
  • Meet the Hiring Manager: 30 min zoom interview
  • Meet the Team: Three 30 min video interviews with departmental and cross-functional team members
  • Finalist Interview: 30 min Executive interview

At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.

Employees joining the Syndio team at this early stage of growth will impact this critical social issue and support a growing customer base (including Nordstrom, General Mills, Match Group, and others) to take tangible action on workplace fairness.

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.

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