Marketing Campaign Specialist, Consultant

2 months ago

Long Beach, United States Blue Shield of California Full time

Your Role
The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Consultant. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. This role will work on a variety of project-based assignments that goes into enhancing the member experience to achieve member growth. This includes managing campaign tactics, assisting with new program launches, supporting the development and implementation of open enrollment digital tools, tracking campaign metrics, and working cross-functionally to gather information on new Blue Shield products and services.
The Member Acquisition Strategist will report to Manager, Commercial Group Member Acquisition Marketing and will work closely with our Member Acquisition Strategy, Account Management teams and external group Benefit Managers to support CalPERS, as well as other large groups.
Your Work
In this role, you will:

Manage client-specific member (B2B2C) communications for CalPERS as well as other large employer groups – Serve as the primary marketing point of contact for the CalPERS’s Non-Medicare health plans and focus on developing strategies and delivering communications and campaigns to support membership growth during open enrollment
Be knowledgeable of CalPERS’ product offerings and develop marketing strategies and communications that resonate with its members
Enhance the open enrollment experience with digital tools – Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience through the development, enhancement, and usage of digital tools
Maintain and update client websites and ensure that digital content is kept current and aligned with brand standards and market trends
Leverage data to optimize campaigns and recommend metric – Pull campaign metrics to show the success and effectiveness of email campaigns and report campaign progress against goals and relevant marketing metrics to management
Lead end-to-end strategy and development of client-specific member marketing acquisition campaigns – Understand the importance of developing communications through the eyes of the customer – developing holistic experiences and meaningful touchpoints while incorporating a test and learn methodology
Write the creative brief, messaging, and content, select tactics (email, online, social, print, etc.), and execute of a variety of marketing campaigns and programs to meet business and membership growth goals, on time and on budget
Partner with internal and external audiences – This includes partnering with Account Management, legal, creative teams, etc. to strategize, plan, and ensure execution of a variety of marketing campaigns and programs to meet business and membership growth goals
Your Knowledge and ExperienceRequires a bachelor's degree or equivalent experience and/or equivalent combination of education and experienceRequires at least 7 years of prior relevant experience in marketing, including digital marketing (websites, email, social, etc.)Requires excellent project management and organizational skills, detail oriented, and ability to manage multiple projects in a fast-paced environmentHealth insurance experience strongly preferredAbility to leverage data to optimize campaigns and recommend KPIs (Key Performance Indicators) and metrics to report campaign progress to management, using advanced features of Excel, PowerPoint, and WordStellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, account managers, and external partnersExperience with HTML and video editing a plusPay Range:The pay range for this role is: $ 109120.00 to $ 163680.00 for California.Note:Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

  • Marketing Campaign Strategist

    3 weeks ago

    Long Beach, California, United States Blue Shield of California Full time

    About the RoleWe are seeking a highly skilled Marketing Campaign Specialist to join our team at Blue Shield of California. As a Principal Acquisition Marketing Specialist, you will play a key role in developing and executing marketing strategies to drive membership growth and improve the member experience.Key ResponsibilitiesLead the marketing strategy and...

  • Marketing Campaign Strategist

    1 month ago

    Long Beach, California, United States Blue Shield of California Full time

    About the RoleWe are seeking a highly skilled Marketing Campaign Specialist to join our team at Blue Shield of California. As a Principal Acquisition Marketing Specialist, you will play a key role in developing and executing marketing strategies to drive membership growth and improve the member experience.Key ResponsibilitiesLead the marketing strategy and...

  • Marketing Campaign Strategist

    1 month ago

    Long Beach, California, United States Blue Shield of California Full time

    About the RoleWe are seeking a highly skilled Marketing Campaign Specialist to join our team at Blue Shield of California. As a Principal Acquisition Marketing Strategist, you will play a critical role in developing and executing marketing campaigns to drive membership growth and enhance the member experience.Key ResponsibilitiesLead the development and...

  • Marketing Campaign Strategist

    2 months ago

    Long Beach, California, United States Blue Shield of California Full time

    About the RoleWe are seeking a highly skilled Marketing Campaign Specialist to join our team as the Principal, Cross-Line-of-Business Acquisition Strategist. As a key member of our Commercial Member Acquisition marketing team, you will play a critical role in developing and executing marketing strategies to drive membership growth.Key ResponsibilitiesLead...

  • Marketing Campaign Specialist, Principal

    1 month ago

    Long Beach, United States Blue Shield of California Full time

    Your Role The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Principal, Cross-line-of business Acquisition Strategist! The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open...

  • Marketing Campaign Specialist, Principal

    3 weeks ago

    Long Beach, United States Blue Shield of California Full time

    Your Role The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Principal, Cross-line-of business Acquisition Strategist! The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open...

  • Digital Marketing Specialist

    1 month ago

    Long Beach, California, United States Stardust Botanicals Full time

    Job Title: Website & Digital Marketing SpecialistWe are seeking a talented and versatile Website & Digital Marketing Specialist to join our growing team at Stardust Botanicals.Key Responsibilities:Manage and update the company website using WordPress, ensuring functionality, performance, and SEO optimization.Create and maintain website content, including...

  • Marketing Associate

    2 weeks ago

    Long Beach, New York, United States Catalyst Marketing Group Full time

    Job DescriptionCatalyst Marketing Group is seeking a Marketing Associate to drive sales and promotion of our clients' products. The ideal candidate will have experience executing marketing campaigns and managing a team.Key Responsibilities:Develop and execute marketing strategies to drive sales and product promotionManage and lead a team of Marketing...

  • Marketing Professional

    2 weeks ago

    Long Beach, New York, United States Catalyst Marketing Group Full time

    Job DescriptionCatalyst Marketing Group is seeking a Marketing Associate to drive sales and promotion of our clients' products. The ideal candidate will have experience executing marketing campaigns and managing teams.Key Responsibilities:Develop and execute marketing strategies to drive salesManage and lead a team of Marketing personnelConduct market...

  • Digital Marketing Specialist

    4 weeks ago

    Long Beach, New York, United States Stardust Botanicals Full time

    Job Title: Website & Digital Marketing SpecialistAt Stardust Botanicals, we're seeking a talented and versatile Website & Digital Marketing Specialist to join our growing team. This role is perfect for someone with a blend of skills in website management, design, content creation, and online marketing.Key Responsibilities:Website Management:Manage and update...

  • Marketing Materials Specialist

    3 weeks ago

    Long Beach, California, United States United Pacific Full time

    Job OverviewUnited Pacific is seeking a highly skilled Marketing Materials Specialist to join our team. In this role, you will be responsible for developing and implementing marketing strategies to drive sales and brand awareness for our retail locations.Key ResponsibilitiesDevelop and design marketing materials, including in-store signage, shelf tags, and...

  • Marketing and Sales Specialist

    1 month ago

    Long Beach, United States True Vision Enterprises Full time

    Job DescriptionJob DescriptionTrue Vision Enterprises, a dynamic and innovative marketing and sales company located in Orange, CA, is actively seeking a talented and motivated Marketing and Sales Specialist to join our expanding team. If you possess a passion for marketing, exceptional sales skills, and a desire to achieve substantial earning potential, this...

  • Digital Marketing Specialist

    5 months ago

    Juno Beach, United States SUN Technical Services Full time

    BHI Energy is seeking a Digital Marketing Specialist for a long term contract assignment. As part of the B2B Digital Experience team you will work closely with B2B partners managing and delivering our HubSpot email marketing initiatives. Summary: This role has client-facing responsibilities including but not limited to technical consulting for lead...

  • Event Marketing Specialist

    2 weeks ago

    Long Beach, California, United States JXM Enterprise Full time

    We are seeking a skilled Event Marketing Specialist to join our team at JXM Enterprise. As a key member of our Promotional Events team, you will be responsible for developing and executing marketing, sales, and enrollment strategies for our events.Key responsibilities include:Assisting the Promotions Team in creating and implementing event marketing...

  • Marketing Campaign Manager

    2 weeks ago

    Vero Beach, Florida, United States Ironside Full time

    Ironside is a leading, full-service marketing agency providing professional services including Brand Development, Videography Services, Graphic Design, Digital Advertising, Social Media Management, and Print Media Manufacturing. We work in a fast-paced, challenging, and rewarding environment. Our clients are the leading companies and non-profits in the local...

  • Digital Marketing Specialist

    2 weeks ago

    West Palm Beach, Florida, United States BHI Energy Full time

    BHI Energy is seeking a skilled Digital Marketing Specialist to join their team for a long-term contract assignment. The ideal candidate will have experience in managing and creating digital marketing campaigns, email campaigns, and workflows, as well as expertise in HubSpot marketing.The successful candidate will work closely with the B2B Digital Experience...

  • Digital Marketing Campaign Specialist

    2 weeks ago

    West Palm Beach, Florida, United States Digital Resource Full time

    Digital Resource is seeking an experienced Account Manager to ensure the success of our clients' digital marketing and social media campaigns. As an Account Manager, you will be responsible for developing and executing world-class digital marketing and social media campaigns for clients with budgets ranging from smaller projects to complex initiatives. Key...

  • SMS Campaign Specialist

    3 weeks ago

    West Palm Beach, United States GMGVIP, LLC Full time

    Job DescriptionJob DescriptionSalary: $40,000 to $45,000Giraffe Media Group is seeking a creative self-starter to join our team as an SMS Campaign Specialist. In this role, you will support digital marketing initiatives and implement SMS campaigns by developing strategies, creating engaging marketing materials, analyzing campaign performance, ensuring timely...

  • Digital Marketing Specialist

    4 weeks ago

    West Palm Beach, Florida, United States SUN Technical Services Full time

    Job Title: Digital Marketing SpecialistBHI Energy is seeking a skilled Digital Marketing Specialist for a long-term contract assignment.About the RoleAs part of the B2B Digital Experience team, you will work closely with B2B partners to manage and deliver our HubSpot email marketing initiatives.Key ResponsibilitiesExecute multiple digital marketing campaigns...

  • Retail Activation Specialist

    3 weeks ago

    Long Beach, California, United States Enthuse Marketing Full time

    Job Title: Retail Activation SpecialistWe are seeking a highly motivated and experienced Retail Activation Specialist to join our team at Enthuse Marketing. This role will be responsible for executing sales and marketing programs in targeted grocery, mass/club, convenience, and chain liquor outlets.Key Responsibilities:Develop and implement sales and...