Digital Marketing Specialist

2 days ago


West Palm Beach, Florida, United States SUN Technical Services Full time
Job Title: Digital Marketing Specialist

BHI Energy is seeking a skilled Digital Marketing Specialist for a long-term contract assignment.

About the Role

As part of the B2B Digital Experience team, you will work closely with B2B partners to manage and deliver our HubSpot email marketing initiatives.

Key Responsibilities
  • Execute multiple digital marketing campaigns using HubSpot, creating campaign workflows and managing lead generation.
  • Collaborate with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products.
  • Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance.
  • Provide realistic estimates of work and deliver on those timelines.
  • Proactively identify, troubleshoot, and address issues as they arise.
  • Responsible for the improvement, governance, and maintenance of HubSpot processes.
  • Maintain a drive to deliver a customer experience that exceeds expectations.
Requirements
  • B.A. or B.S. degree in a related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.).
  • At least 4+ years of experience in lead management systems, content management systems, marketing systems, and CRMs.
  • Expert in HubSpot Marketing and managing digital marketing campaigns.
  • Deep knowledge of the email channel and digital analytics best practices.
  • Passion for digital marketing with understanding of HTML, CSS, and other Adobe CS.
What We Offer

We offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package.



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