Digital Marketing Specialist

2 weeks ago

Long Beach, New York, United States Stardust Botanicals Full time
Job Title: Website & Digital Marketing Specialist

At Stardust Botanicals, we're seeking a talented and versatile Website & Digital Marketing Specialist to join our growing team. This role is perfect for someone with a blend of skills in website management, design, content creation, and online marketing.

Key Responsibilities:

  • Website Management:
    • Manage and update the company website using WordPress, ensuring functionality, performance, and SEO optimization.
    • Create and maintain website content, including blog posts, product pages, and landing pages.
    • Troubleshoot and resolve any issues related to the website, plugins, or hosting.
  • Design:
    • Collaborate with the marketing team to design visually appealing graphics and layouts for the website, email campaigns, and social media.
    • Ensure consistency in brand identity across all digital platforms.
  • Online Marketing:
    • Plan, create, and execute digital marketing campaigns across various channels, including social media, Google Ads, and email marketing.
    • Optimize campaigns based on performance metrics and reporting.
  • Content Creation:
    • Develop engaging and SEO-friendly content for websites, newsletters, and marketing materials.
    • Work with team members to brainstorm and produce creative content that aligns with our brand and goals.
  • Email Marketing:
    • Set up and manage email marketing campaigns using MailChimp, including list segmentation, automation, and A/B testing.
    • Design and write compelling email content that drives engagement and conversions.
  • Invoicing & Admin Support:
    • Generate and manage invoices using platforms like QuickBooks or other invoicing software.
    • Assist in managing client relationships by ensuring timely invoicing and follow-up.

Qualifications:

  • Proven experience managing WordPress websites, including plugin management and basic coding (HTML/CSS).
  • Strong graphic design skills, with experience using tools like Adobe Photoshop, Illustrator, or Canva.
  • Proficiency in MailChimp or similar email marketing tools.
  • Experience with SEO, Google Analytics, and social media marketing strategies.
  • Excellent written and verbal communication skills.
  • Familiarity with invoicing tools and the ability to manage administrative tasks related to billing.
  • Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

  • Experience with e-commerce platforms like WooCommerce or Shopify.
  • Basic knowledge of video editing.
  • Experience with CRM platforms (e.g., HubSpot, Salesforce).

Benefits:

  • Competitive salary based on experience.
  • Flexible working hours.
  • Opportunity for growth within a dynamic and fast-paced environment.

At Stardust Botanicals, we're passionate about creating a unique and engaging online presence. If you're a creative and organized individual with a passion for digital marketing, we'd love to hear from you.

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