Digital Marketing Specialist
2 days ago
We are seeking a talented and versatile Website & Digital Marketing Specialist to join our growing team at Stardust Botanicals.
Key Responsibilities:- Manage and update the company website using WordPress, ensuring functionality, performance, and SEO optimization.
- Create and maintain website content, including blog posts, product pages, and landing pages.
- Troubleshoot and resolve any issues related to the website, plugins, or hosting.
- Collaborate with the marketing team to design visually appealing graphics and layouts for the website, email campaigns, and social media.
- Ensure consistency in brand identity across all digital platforms.
- Plan, create, and execute digital marketing campaigns across various channels, including social media, Google Ads, and email marketing.
- Optimize campaigns based on performance metrics and reporting.
- Develop engaging and SEO-friendly content for websites, newsletters, and marketing materials.
- Work with team members to brainstorm and produce creative content that aligns with our brand and goals.
- Set up and manage email marketing campaigns using MailChimp, including list segmentation, automation, and A/B testing.
- Design and write compelling email content that drives engagement and conversions.
- Generate and manage invoices using platforms like QuickBooks or other invoicing software.
- Assist in managing client relationships by ensuring timely invoicing and follow-up.
- Proven experience managing WordPress websites, including plugin management and basic coding (HTML/CSS).
- Strong graphic design skills, with experience using tools like Adobe Photoshop, Illustrator, or Canva.
- Proficiency in MailChimp or similar email marketing tools.
- Experience with SEO, Google Analytics, and social media marketing strategies.
- Excellent written and verbal communication skills.
- Familiarity with invoicing tools and the ability to manage administrative tasks related to billing.
- Ability to work independently and manage multiple projects simultaneously.
- Competitive salary based on experience.
- Flexible working hours.
- Opportunity for growth within a dynamic and fast-paced environment.
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