Retail Activation Specialist

3 hours ago

Long Beach, California, United States Enthuse Marketing Full time
Job Title: Retail Activation Specialist

We are seeking a highly motivated and experienced Retail Activation Specialist to join our team at Enthuse Marketing. This role will be responsible for executing sales and marketing programs in targeted grocery, mass/club, convenience, and chain liquor outlets.

Key Responsibilities:
  • Develop and implement sales and marketing strategies to increase the rate of sale on Diageo US spirits brands at retail.
  • Collaborate with local distributor sales consultants and work directly with those sales professionals to plan, design, and execute activities that increase the rate of sale on Diageo US spirits brands at retail.
  • Leverage 3rd party marketing agencies, Diageo, and CPWS personnel and functions to equip yourself with supporting brand assets to make a positive impact in your stores to the benefit of the shoppers, the retailer, CPWS, and Diageo brands.
  • Develop strong rapport and trusting relationships with your CPWS counterpart and with key customer personnel.
  • Engage customers to plan, design, and execute activities that will support sales outgrowth, including hand selling, building impactful displays, ensuring adequate stock levels, planning and deploying in-store consumer experiences, and ensuring on-pack and in-store promotional materials are current and in adequate supply.
  • Routinely survey outlets using specific photo capture software and submit those surveys on time and in full.
  • Debrief sales consultant partners on opportunities and risks in the store and recommend corrective actions where appropriate.
  • Spot in-store promotional, display, and activation opportunities and propose Diageo Spirits brands as the solution, activating against those opportunities quickly and efficiently.
Requirements:
  • A Bachelor's degree preferred or equivalent job experience in the CPG industry.
  • A minimum of 5-6 years' experience in the beverage alcohol industry/hospitality preferred, with two years' experience working in the off-trade.
  • Ability to travel a minimum of 25% of working time, including up to 5 hours of driving time.
  • Familiarity with and experience of the chain retail environment, including how these sophisticated customers operate and where at a local level can you influence outcomes.
  • Understanding of the regulatory environment in CA as it relates to Beverage Alcohol and the 3-tier system.
  • Proven track record in building good relationships with customers as well as internal associates.
  • Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges.
  • A self-starter and self-sufficient operator that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight.
  • Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
  • Demonstrated strong oral, written, and interpersonal communication skills.
  • Demonstrated ability to achieve performance goals with a minimum of direction.
  • Computer literacy with the ability to use software applications including Microsoft Word, Excel, and PowerPoint, and e-mail programs such as Outlook.
  • Ability to use Business Information Tools including PowerBI, VIP, and specialized customer tools. Ability to learn and use other internal systems such as Traxx/Edge.
What We Offer:
  • Base compensation range of $65,000.00-$67,000.00 annually.
  • Bonus eligibility with bonus potential subject to applicable bonus plan terms and conditions.
  • Full benefits including Medical, Dental, Vision, 401k with match, PTO time, and more.
About Enthuse Marketing:

Enthuse Marketing is a team of compassionate, inspired individuals proud of our varied business, brand, and marketing expertise. We value creativity and believe that it is key to our unique approach. We aspire to influence and inspire people through our experience, our storytelling, and our wisdom. We believe in a life of balance and passion, placing love, joy, and happiness of equal importance at the top of our lists.

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