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Associate Director, Consumer Marketing

2 months ago

Boston, United States Sumitomo Pharma Full time

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

Job Overview

We are currently seeking a motivated, highly collaborative, patient-centric, and talented marketer for the role of Associate Director, Consumer Marketing.

This role will work with members of the commercial team within an alliance partnership to drive the success of ORGOVYX. This role will be responsible for driving impactful execution of the consumer/patient campaign, messaging, and leading the development of key patient resources that will grow patient brand awareness, drive patient requests for ORGOVYX, and provide patient education for starting and staying on treatment.

This is a remote position with periodic travel required for collaboration with key partners. This role will report to the Senior Director, Omnichannel and Consumer Marketing.

Job Duties and Responsibilities

  1. Patient Activation: Lead the development and execution of consumer/patient campaign for ORGOVYX. Responsible for core assets, including online video content and point-of-care materials, to drive strong patient engagement.
  2. Messaging Strategy: Translate brand strategy into patient-friendly content across key touchpoints throughout the patient journey.
  3. Patient Education: Lead the execution and rollout of patient materials for HCP offices, nurses, specialty pharmacies and in-office dispensing pharmacies.
  4. Patient Ambassador Program: Manage the ORGOVYX Patient Ambassador Program and content featuring patient stories.
  5. Cross-Function Collaboration: Cultivate strong relationships and drive collaboration with all cross functional partners including Omnichannel, Patient Services, Market Access Marketing, HCP Marketing, Sales Training, Sales, Regulatory, Legal, Medical, Analytics, Operations, and Market Research.
  6. Omnichannel Partnership: Work closely with the Omnichannel Marketer to ensure the pull-through of digital and social channels.
  7. Insights and Data Utilization: Partner with analytics and market research to understand patient and market insights, optimize marketing tactics, and monitor performance against key metrics.
  8. Agency Management: Manage relationships with agencies to produce deliverables on strategy, within timelines, on budget, and with measurable outcomes.
  9. Compliance and Regulation: Ensure all marketing activities comply with legal and regulatory standards, coordinating closely with the promotional review committee.
  10. Strategic Contribution: Contribute to the development of strategic and tactical marketing brand plans.
  11. Patient Starter Programs: Oversee management of patient starter programs and develop resources that support patient education.

This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned. This role may also evolve over time.

Key Core Competencies

  1. Exceptional project leadership skills with the ability to collaborate seamlessly with other parts of the organization.
  2. Experience in managing complex projects through Medical, Legal, and Regulatory approval.
  3. Strong communication and interpersonal skills.
  4. Ability to influence without authority across functions and levels.
  5. Strong vendor and agency management track record, including resource allocation and budget management.
  6. Self-starter who functions well both independently and within a team.
  7. Ability to both think big picture and manage execution details, including connecting the dots to identify interdependencies.

Education and Experience

  1. Minimum 8-12 years of relevant experience in biotech or pharmaceutical industry (6-8 years with a Master’s degree), including marketing roles of increasing responsibility.
  2. Consumer DTC and/or patient marketing experience required.
  3. Prior oncology experience preferred.
  4. Co-promotion or alliance experience preferred.
  5. Ability to travel as needed for limited in-person collaboration sessions.

The base salary range for this role is $172,900 to $216,100. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes unlimited paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.

Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.

Compliance: Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.

Mental/Physical Requirements: Fast-paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) and Affirmative Action employer.

Sumitomo Pharma America (SMPA) is committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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