Marketing Director

4 weeks ago

Boston, United States P.F. Flyers Full time

Position: Marketing Director

Location: Boston, MA

Reports to: Chief Marketing Officer (CMO)


Company Overview:

PF Flyers, an iconic American footwear brand, is renowned for its timeless designs, innovative comfort, and deep roots in sports and fashion culture. We are seeking a dynamic and experienced Marketing Director to lead brand & performance marketing initiatives that connect with our audience and drive growth.


Position Summary:

The Marketing Director will play a pivotal role in shaping the marketing plan and driving overall marketing strategy for PF Flyers. This leader will oversee the execution of wholesale retail marketing plans, own pfflyers.com, and support product launches in alignment with our brand values. The ideal candidate is a creative, data-driven marketer who thrives in fast-paced environments and is passionate about growing brands.


Key Responsibilities:

Brand Strategy & Leadership:

• Collaborate with the CMO to develop and execute comprehensive brand strategies that enhance PF Flyers’ market positioning focused on wholesale and performance marketing.

• Ensure consistent messaging across all marketing channels (digital, print, retail, social media, etc.).

• Act as a brand steward, ensuring all content aligns with the brand voice and vision.

Campaign Management:

• Lead the ideation, planning, and execution of e-com & wholesale marketing campaigns to drive engagement, sales, and brand loyalty.

• Oversee product launches, promotions, and collaborations on pfflyers.com and with external partners.

Team Leadership & Collaboration:

• Manage and mentor the external marketing partners, providing guidance, performance feedback, and professional development opportunities.

• Work closely with cross-functional teams including operations, product development, and finance to ensure alignment on business objectives.

Digital Performance Strategy:

• Develop and implement innovative digital marketing strategies, including SEO, SEM, email marketing, and paid media campaigns.

• Drive the growth of PF Flyers’ online presence by enhancing engagement and building strong PF Flyers communities.

Data-Driven Decision Making:

• Use data analytics to measure the effectiveness of marketing efforts, adjusting strategies as needed to optimize results.

• Monitor key metrics including ROI, customer acquisition cost, and lifetime value to inform future campaigns.


Requirements:

•            Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

•            7+ years of experience in marketing roles, with a proven track record of success in brand management.

•            Expertise in digital marketing strategies.

•            Strong leadership skills with the ability to manage and inspire external partners.

•            Excellent communication, project management, and analytical skills.

•             Experience with footwear, fashion, or consumer goods industries preferred.


Benefits:

• Competitive salary and performance-based bonuses.

• Health, dental, and vision insurance.

• Vacation and paid time off.

• Employee discounts on PF Flyers products.


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