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Director, Paid Search
2 months ago
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
Who you are: You will serve as a key contributor on the KINESSO paid search center of excellence team. This role involves deep craft knowledge which leads to defining craft strategy, best practices and processes, and collaborating across multiple internal and external stakeholders to enable the delivery of industry-leading paid search capabilities across all clients. You will also contribute to the development of strong paid search teams leading the execution of world-class search programs.
Responsibilities
- Key contributor to the overarching KINESSO paid search strategy
- Proactively provide industry-leading thought leadership in an evolving Search landscape
- Identify additional opportunities and partners with craft and agency leadership to upsell and cross-sell to clients
- Act as a representative of the KINESSO paid search practice to internal and external partners
- Support external Business Development and Marketing initiatives such as sales pitches, case studies, etc.
- Assist teams with accessing tools and training required to excel in their roles, including but not limited to internal trainings, platform certifications, and proficiency in relevant technology (e.g. Microsoft Excel)
- Build internal and external-facing processes and training documentation, including testing roadmaps that help push innovative thinking forward
- Motivate internal and external stakeholders, building strong relationships and keeping all stakeholders focused on quality deliverables, timelines, and budgets
- Pull reports and conduct analysis to assess paid search performance and capabilities across the KINESSO client portfolio
Required Skills & Experience
- Ability to judge and quantify results of media efforts placed on behalf of our clients (e.g. understand and describe impact of results, compare actual results to needs of client, etc.) and the ability to translate this data into a story
- Extensive knowledge of online performance tracking and measurement tools
- Proven ability to represent company philosophies and expertise to external parties, including clients, partners, and internal stakeholders
- Demonstrated ability to present and sell strategies and tactical plans through to clients and partners
- Experience in growing, managing, and inspiring internal search teams; strong leadership and administrative skills. Fosters an environment that enables action
- Outstanding verbal and written communication skills with an attention to detail
- Strong interpersonal skills, including clear communication skills
- Solid organizational skills, attention to detail, and accuracy when working with numbers
- Proficient in Google Ads, Bing Ads and third-party bidding platforms
- Proficient in Microsoft Office, especially Excel and PowerPoint
- Bring a positive and enthusiastic attitude into a collaborative team atmosphere where teamwork and drive to learn are keys to success
- KINESSO does not require candidates to have a college degree
Desired Skills & Experience
- 7+ years of experience in media/search agency, advertising agency, or similar media environment. Experience in a previous paid search role is required. SEO experience is a plus.
- Knowledge of Asana or other project management platforms is a plus
- Continued enthusiasm toward the medium and the desire to constantly educate yourself on the latest information
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
