Associate Director, Paid Search
1 week ago
We are Assembly, a modern global media agency that's part of Stagwell, the challenger network built to transform marketing. Our purpose is to help brands build connections with people through culturally relevant media experiences. We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.
Job OverviewWe're looking for an Associate Director, Paid Search who will be accountable for all aspects of their assigned client's Paid Search campaigns. The ideal candidate should have management qualities and experience to mentor each of the positions under them (i.e., managers and coordinators). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance-driven environments while fostering a strong work ethic within the team.
Responsibilities- Oversight of client performance-based programs - Orchestrate large-scale SEM programs
- Develop & execute the strategic vision for all SEM programs
- Work with other digital channels and activation teams to understand and execute integrated media solutions
- Oversee & train a team that analyzes the results and provides optimization recommendations while the media is live
- Manage vendor relationships
- Works with sophisticated bid management strategies
- Analyze performance and outcomes in advanced analytics programs
- Develop & present all QBR/Monthly/Weekly and ad-hoc documents
- Responsible for overall media objectives and strategies that fulfill client business goals
- Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology
- Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education
- We care about your growth - we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals
- We recognize and celebrate your achievements - whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
- We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
- We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
- We care about social and environmental Impact - we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it
- We have an amazing group of Employee Resource Groups who form close-knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
- We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos
- 5+ years SEM experience
- 2-3 years' experience in team management
- Strong understanding of the technology behind Engine performance
- Extensive knowledge of Google Analytics/Adobe Analytics
- Experience in both ROAS/ROI and CPA goal-related SEM Programs
- Understanding of how SEO works with SEM
- Heavy forecasting experience
- The ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture
- Strong Experience using search engine and bid management platforms
- Excellent written and verbal communication skills, specifically in presentations and speaking to senior-level client contacts
- Experience with large budget SEM management
- Highly developed organization and communication skills
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