Social Media Marketer

2 weeks ago

West Palm Beach, United States Law Offices of Craig Goldenfarb PA Full time

GOLDLAW is a leading personal injury firm. It has topped the South Florida Sun-Sentinel's top workplaces survey for three consecutive years. Our professional staff receives great pay, generous benefits, including a collaborative and welcoming environment. Whatever you are looking for in a workplace, we check that box. Putting you first - that's our commitment. We drive hard, but we play hard too. Come join the family

WHY SHOULD YOU WORK FOR OUR LAW FIRM?

  • Employment at GOLDLAW affords the opportunity to integrate your professional expertise and experience to effect positive change while working full-time on-site and earning a competitive salary and benefits based on your experience.
  • Being a part of a team that upholds shared core corporate values and is committed to making a substantive impact.
  • Joining an environment that is conducive to professional growth, career development and job training that contributes towards the firm's path of success.
POSITION SUMMARY:

We are seeking a professional level social media creator who produces content that exudes positivity, friendliness, humor, and warmth to our audience. Candidates who are invited to interview should come prepared by having reviewed all the firm's business social media pages and profiles and bring to the interview ideas and recommendations on how to improve our content and better engage with our followers. In addition, you must bring a sample of a 1-month social media content calendar you prepared for GOLDLAW. This is a requirement of your interview. If you do not come prepared with knowledge of the GOLDLAW brand on social media, then the interview will be concluded. If you have an online portfolio, send a URL, send links to at least three examples of your work or provide links to any social media accounts you've managed professionally.

SCHEDULE:
  • Full time hours, Monday to Friday
  • On call some evenings and weekends for events coverage or participation.
COMPENSATION AND BENEFITS
  • Competitive salary based upon experience
  • Medical, Dental & Vision
  • Group Life Insurance and Accidental Death & Disability
  • Short -Term and Long-Term Disability
  • Employee Assistance Program (EAP)
  • 401K with company matching
  • 15 Paid time off (PTO)
  • 10 paid holidays
Requirements

The duties listed below are intended only as illustrations of the diverse types of work that may be performed. Additional duties may be assigned if the work is similar, related, or a logical assignment for the position. Collaboration with other marketing team members on projects and events is a regular part of the job.

RESPONSIBILITIES:
  • Create and manage our social media strategy and execute campaigns to support our firm's growth goals.
  • Post and engage with followers and commenters on behalf of the firm and various organizations that collaborate with our firm online and influencers.
  • Create and maintain editorial calendar for the firms' postings for multiple brands and platforms.
  • Plan and maintain weekly editorial calendars for the firm's postings.
  • Conceptualize, create, and manage content that educates and entertains when posting about our involvement in the community, accomplishments, activities, and events.
  • Handle replies to direct messages, comments, and shares. Upload content in SharePoint for future use.
  • Manage and monitor competitor social media activities, news events that may affect our clients, social media platform developments and social media receipts and expenses.
  • Share best-practice knowledge with other team members on using social media to promote and protect our practice.
  • Identify and collaborate with Marketing team members on content and influences beneficial to the firm.
  • Attend and participate in all marketing, sponsorships, public events, and in-house employee events Keep up to date and comply with our state bar's guidelines on social media use by law firms.
  • Coordinate with vendors or consistent brand messaging and timely posts
  • Manage virtual assistants who are working under your direction creating or editing social media content.
ANALYTICAL SKILLS:
  • Utilize analytical tools to track performance metrics and provide reports on key metrics, insights and recommendations for continuous improvement.
  • Collect and analyze engagement metrics, such as shares, comments, raffle entries, transaction volume, traffic mix, click-through rates, conversion rates.
  • Assist in setting up or optimizing analytics tools for tracking follower's behaviors.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, logical trends, market opportunities, or competitor performance
CORE COMPETENCIES OF SOCIAL MEDIA MARKETER
  • Skilled at all major social platforms (i.e., Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Pinterest, chatbots, etc.) and knowledgeable of what contributes to content performing well
  • Creativity and attention to detail is necessary for success in this role
  • Excellent writing skills are incredibly important in this role. You must have the ability to turn in clean copy with proper grammar and punctuation (you will be asked to submit writing samples and to take a writing and editing assessment)
  • A habit for meeting deadlines. You will have many recurring deadlines to meet.
  • Energy and determination to get the best compelling and interesting stories to share with our followers

GOLDLAW is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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