National Account Manager
2 weeks ago
Roles and Responsibilities:
- Play a key role in developing and executing the sales strategies in large Mass and/or Club retail accounts.
- Support the development of strategy and sales plans with other National accounts in accordance with corporate goals.
- Manage and build relationship with the accounts Merchant Teams to deliver annual sales and profit targets and establish short and long-term sales goals for all retail products.
- Provide P&L oversight for accounts to maximize profitability by growing top line sales and managing selling expenses.
- Develop annual sales and marketing plans with Executive Commercial Director and create and execute annual promotional plans for pet product assortment with customer.
- Collaborate cross functionally with Brand Marketing to help define go to market strategies from product concept to product launch through analysis and research to meet customer needs.
- Understand the competitive landscape and develop strategies that position Nutramax brands as category leaders.
- In collaboration with Demand Planning, create annual forecast and provide monthly updates and inputs to allow for on-time, in-full delivery.
- Advise marketing on market demand and insights, promotional opportunities to inform future campaign ideas, incentives, and offers.
- Support and collaborate with Brand Protection and Marketing to remedy problems.
- Communicate with other departments within the organization to foster teamwork and effectiveness.
- 5+ years of CPG sales experience in large Mass and Club retail account management.
- Commercial awareness, marketing, and sales background
- In depth understanding of developing and executing sales & marketing strategies, plans and campaigns.
- Strong commercial and analytical skills - experience analyzing syndicated data to measure performance and inform decision making.
- Actively prepare and communicate business unit KPI's to the executive team and other business units.
- Working knowledge of retail contracts and understanding Terms and Conditions by which everyday business is conducted.
- Pet category experience a plus, CPG experience required.
- Domestic travel 5%-10%
- Strong written and oral communication skills
Education and Experience: bachelor's degree or equivalent in business or sales/marketing related discipline, with a minimum of five years related experience and/or training.
Supervisory Responsibilities: No
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