National Sales Trainer

1 month ago

Lancaster, United States Nutramax Laboratories Full time

The National Sales Trainer is responsible for the training and continual growth and development of the following:

  • Nutramax Field Sales
  • Nutramax Field Service Veterinarians
  • Nutramax Professional Service Team Members
  • Nutramax Inside Sales Team
  • Nutramax Marketing Team Members
  • Various Nutramax business partners (i.e. distribution)

This individual will work with a highly cross functional team to develop and execute all sales training programs. The ideal candidate will possess a strong veterinary industry background, preferably with experience in the supplement industry. The National Sales Trainer plays a pivotal role in driving sales performance across Nutramax that aligns with our mission, core values and leadership model principles. By providing continuous leadership and support, this person ensures that team members not only succeed in their roles but also help drive sustainable growth and success.


Roles and Responsibilities:

  • Demonstrate ability to drive sales and a sales culture of continuous learning and improvement.
  • Develop a comprehensive sales training program (i.e., curriculum development, learning plans, etc.) utilizing the Precise Selling methodology and a standardized product training program that aligns with company goals.
  • Collaborate with sales management and product experts to ensure alignment between training initiatives and sales strategies.
  • Perform comprehensive needs analyses to identify skill gaps and training opportunities across the sales organization.
  • Utilize adult learning techniques and instructional design principles to build effective learning materials.
  • Regularly review and update training content based on participant feedback, best practices, and emerging technologies.
  • Collaborate with training department to regularly track and report sales and product related training progress via the Learning Management System (LMS).
  • Facilitate training for new sales representatives (and other Nutramax employees as required). This may include on-the-job (OJT) training, workshops, and webinars to enhance overall skillsets.
  • Assist Zone Managers and District Managers in the development and implementation of individual coaching plans. Provide coaching support to learners in applying new skills (as needed).
  • Stay current on industry trends, sales techniques, and market conditions to continuously enhance training materials.
  • Participate in ride-alongs with sales team members and provide feedback (verbal and written) after each ride-along. Evaluate, assess, and track performance to measure the effectiveness of training initiatives and close any knowledge and/or skill gaps.
  • Maintain regular communication with sales team management regarding the performance of team members.
  • Develop metrics to assess the return on investment (ROI) of sales training initiatives demonstrating the impact to business outcomes.
  • Develop and manage the training budget, ensuring efficient allocation of resources for training initiatives.
  • Interview potential candidates for sales roles ensuring the recruitment of high-quality talent.
  • Pursue ongoing personal and professional development opportunities to enhance training skills and stay current with best practices.
  • Assist in the training of veterinary distributor partners to help maintain consistency, improve product knowledge, and ensure they are aligned with our strategy and objectives.
  • Attend national trade shows to gain industry insights, foster relationships, better understand customer needs, and increase overall expertise to enhance existing training programs.

Minimum Requirements:

  • 7+ years of direct veterinary clinic sales experience with a demonstrated record of meeting or exceeding targets. Corporate sales training experience a plus.
  • Advanced customer service and time management skills.
  • Demonstrate the ability to grow key veterinary clinic accounts.
  • Outstanding coaching and mentoring capabilities with a track record of developing sales teams.
  • Ability to measure performance and assess training effectiveness through metrics and adjust programs accordingly.
  • Excellent interpersonal and communication skills with the ability to interact with all levels of the organization and collaborate with diverse teams.
  • Proficient computer skills required including Microsoft Office Suite. Familiarity with Learning Management Systems (LMS) and other virtual training platforms preferred.
  • Ability to travel (with approximately 30-40% of work time being overnight travel).


Education and Experience:

  • BS/BA in Business, Education, Communications, or related field preferred.

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