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Head of Demand Generation and B2B Marketing
2 months ago
Head of Demand Generation and B2B Marketing
Overview- Reporting to the SVP of Marketing, the Head of Demand Generation & B2B Marketing will be responsible for defining and executing the company’s inaugural demand generation strategy and associated enterprise marketing activities in support of the company’s revenue objectives.
- This person will be a hands-on player-coach, recruiting and building a small and impactful team of marketing professionals that will create a groundswell of sales support, generating qualified sales leads, and nurturing existing customer relationships.
- In addition to working in lockstep alignment with the sales organization, the Head of Demand Generation and B2B marketing will collaborate and support executive management’s overall company goals and business unit managers to align marketing messaging and demand generation practices with their business goals and KPIs.
- Build a demand generation engine that communicates Fortune’s distinct value proposition and supports go-to-market activities by creating qualified leads for the sales organization.
- Create a multi-channel content marketing strategy that builds brand awareness and showcases Fortune’s storytelling capabilities via Fortune’s portfolio of enterprise branding, advertising, events, and related products and solutions.
- Leveraging distribution channels such as email, SEO, and social media marketing (with an emphasis on LinkedIn), this person will execute large-scale marketing campaigns that support the enterprise sales team.
- Create organizational transparency and build the full marketing and demand generation funnel data dashboards needed to optimize and make data-driven decisions around content and channel efficacy, by partnering with the business intelligence and product analytics.
- Oversee all top-of-funnel sales activities at Fortune, communicating and influencing the sales team with data and persona messaging information they need to be effective with sales leads and customer renewals.
- Support full sales pipeline conversion and CRM tracking in collaboration with sales leadership.
- Be an organizational thought-leader and evangelist, advocating and communicating Fortune’s unique value proposition in the market, as an expert on Fortune’s editorial and branding/advertising solutions.
- 7-10 years of demand generation and B2B marketing management experience in the digital media, technology, or related industries, with at least 4 years in a senior role managing individual contributors of the following types: content marketers, product marketers, email marketers, and/or social media marketers.
- Experience recruiting and building teams; entrepreneurial experience/exposure is helpful as this person will be creating a new function and department.
- Proficiency in CRM software (ideally Salesforce platform) with hands-on experience executing best practices with respect to 1 or 2 of the following: cold email marketing and email drip campaign, social media demand generation, and B2B content marketing.
- Proven track record of launching and scaling successful B2B marketing campaigns using measurable KPIs and quantitative analysis (e.g. A/B testing, pipeline, and conversion measurements).
- Experience creating an inbound motion is a huge plus.
- Deep understanding of the media buying and branding landscape.
- Exceptional leadership, communication, and presentation skills.
