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Head of Demand Generation
3 months ago
WHO WE ARE
Skillit is America's fastest-growing database of vetted craft workers, intelligently matching self-perform contractors with qualified craft workers seeking full-time employment. We have a hunch that building the world’s largest database of vetted craft workers will do the trick while empowering humanity to build a better, healthier and more sustainable world.
ABOUT THE ROLE
As the Head of Demand Generation, you’ll work closely with our founder and leadership team in shaping Skillit’s go-to-market strategy and execution. The role is initially equal parts strategic, creative, and operational and a great opportunity for a passionate and experienced demand generation leader to contribute to our early success and directly impact how our growing list of customers and workers experience Skillit.
️♀️ WHAT YOU’LL DO
STRATEGY
- Acquisition Mastery: Develop and execute multi-channel paid campaigns for worker and customer acquisition, utilizing platforms such as LinkedIn, Google Ads, and Meta.
- Lifecycle Ownership: Take charge of acquiring and enhancing the worker and customer lifecycle.
- Engagement & Retention Expertise: Craft and execute targeted campaigns for effective user and buyer acquisition, engagement, and retention.
- Analytical Prowess: Demonstrate expertise in executing high-yield demand generation strategies.
- Paid Growth: Implement and execute paid user acquisition strategies, incorporating pay-per-click advertising, social media advertising, and other paid media tactics.
- Strategic Alignment: Collaborate closely with cross-functional teams (Sales, Product, Analytics) to align marketing strategies with overall business objectives, building a repeatable growth playbook.
- Team Building: Build, scale, and manage high-growth marketing organizations and teams.
BRAND & CONTENT
- Brand Marketing: Own product and marketing copywriting and brand tone of voice.
- Content Excellence: Assist in developing content to target, nurture, engage, and re-engage workers throughout their employment lifecycle.
REPORTING & MANAGEMENT
- Data-Driven Insight: Monitor and report on B2B budget performance, making necessary adjustments for optimized campaign outcomes.
- Experimentation Leadership: Manage and initiate data-driven experiments to maximize growth ROI.
- Market Expansion: Identify new markets and advertising tactics for encouraging rapid growth.
QUALIFICATIONS
- Proven experience (7+ years) in B2B demand generation, with a track record of successful campaign development and execution.
- Expertise in using demand generation platforms like LinkedIn, Google Ads, Meta and other paid channels for high-impact campaigns.
- Demonstrated experience in developing a playbook for repeatable growth for a SaaS or marketplace business. *Dual-sided marketplace is a plus.
- Strong analytical and problem-solving skills, with a focus on data-driven decision-making.
- Excellent leadership, communication, and stakeholder management skills.
- Strategic mindset with the ability to translate business objectives into effective marketing strategies.
- Ability to work in a fast-paced, dynamic environment with multiple priorities and deadlines.
WHO YOU ARE
- Entrepreneurial: You thrive in ambiguity, think like an owner and you are excited about the ability to quickly test, quickly fail and thoughtfully build out a data-driven strategy that is sustainable, cost-effective and agile. You love to hustle and are unafraid to roll-up your sleeves and execute well.
- Ambitious: You’re passionate about complex problems that impact millions of lives and build towards solutions every day. You thrive in an environment with nascent products and processes, and you're driven to stand up new businesses with limited information.
- Professional: You work hard, keep your word and only bring your professional self to work.
- Human-centric: You put people first, technology a close second. Humans are irrational and you love them for it.
- Curious: You’re experimental, invest calories getting to the right answer and revel in contrarian points of view.
- Collaborative: You seek a variety of perspectives, leverage collective genius, communicate clearly and support your colleagues and team wholeheartedly.
- Great Communicator: You excel at rapidly responding to all parties while adapting the Skillit story to all of our stakeholders. You can build appropriate rapport to manage constructive and effective relationships and relate well to all kinds of people. You can write clearly, accurately, and succinctly in a variety of communication settings and styles. You have strong listening skills and empathy.
- Problem Solver: You solve one problem after the next in the pursuit of building something great. You love the challenge of tackling difficult situations and finding solutions to meet our worker’s needs. You can skillfully negotiate in tough situations and win concessions without damaging relationships.
- Always Learning: You seek feedback for improvement, are open to criticism, and grow through collaboration and reflection. You don’t wait for others to open doors and make things happen for you. You learn from peer successes and seek best practices for continued self-improvement.
- Results Driven: You are bottom-line and metrics oriented, and you can be counted on to exceed goals with grace.
- Available: You are available and eligible to start full time employment in the U.S.
INVESTING IN YOU
- Industry Competitive Salary and Generous Equity Grants
- Medical, Dental and Vision Benefits with Dependents Coverage Health Insurance Plan
- Remote Workplace Stipend
- Unlimited Paid Vacation (& Birthdays off)
- Personal and Professional Skills Development Allowance
- Personalized Parental Leave with Full Pay, Vesting & Benefits
At Skillit, we are committed to hiring diverse talent of different backgrounds. Creating an inclusive workplace is a priority for us, and we stand firmly against discrimination based on race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
