Senior Digital Tag Manager

1 month ago

chicago, United States Robert Half Full time

Interested in a Senior Digital Tag Manager role for a Fortune 100 Financial company in Chicago, IL? Robert Half's reputable client is soon beginning interviews for this role, apply now


Job Description

As an experienced professional in digital pixel tagging and advertising operations, this role will provide critical support to both Owned and Paid Media by executing, implementing and consulting on tagging of pages tied to digital marketing campaigns. The candidate will work in a highly collaborative environment and will work closely with various internal and external stakeholders across line of businesses and technical delivery teams. This role demands an ability to handle both tagging of on-site actions and an understanding of the paid media reporting and measurement landscape with a focus on innovation and data privacy adherence.


Key Responsibilities

  • Partner with paid media stakeholders to provide consultation and thought leadership across, search, social, mobile, display and video while focusing on innovation and escalation
  • Maintain clear governance standards to key tagging and media/ad operations procedures
  • Placement of digital media tags within Tag Management Service for on-site tagging needed for campaign performance, monitoring, targeting, and other support across multiple platforms including proprietary Tag Management platform, DoubleClick Campaign Suite, & Adobe Insight/Site Catalyst
  • Provide quality control checks and documentation on setups completed by the team to ensure best in class executions and launches
  • Collaborate with business partners & technology to ensure data is transformed into analytically accessible and valuable data sets that can be used to answer critical business questions. This involves identifying valuable data variables and ensuring their final delivery
  • Understand and apply relevant controls for tag deployment, data collection, and protection of data and user privacy
  • Provide critical scale to changes within tag management procedures and technology, inclusive of providing SME inputs for the evolution of the technology tied to digital tag management.
  • Review requirements, specifications, user documentation, help files, and other project documentation – job aids/procedures to assure quality of the deliverables


Preferred Experience:

  • Minimum 2+ years digital tag management experience or similar
  • Minimum 3+ years digital marketing/advertising experience
  • Minimum 3+ years of experience in digital ad operations, media and site tagging, marketing analytics, digital campaign performance measurement with web analytic tools
  • Hands on experience in Google Analytics, Adobe, JIRA, Webtrends, CoreMetrics, Ad Servers, Demand Side Platforms and Tag Management Platforms

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