Senior Digital Marketing Manager
3 weeks ago
Our Client:Chicago based fashion brand
Job Title:Senior Digital Marketing Manager
Location:Chicago, IL- 5 day's on-site
Role Type:Direct Hire
Job Duties:
- Develop and implement comprehensive marketing strategies to acquire new customers and drive growth in customer base
- Manage owned marketing channels such as SEO, content marketing, email marketing, and organic social media to increase brand visibility and attract prospects
- Collaborate closely with the creative team to develop compelling campaigns and marketing materials that resonate with our target audience
- Manage external agency relationships; provide overarching strategy and direction
- Analyze campaign performance and KPIs to optimize tactics and ensure efficient allocation of marketing budget
- Lead cross-functional efforts to align marketing strategies with sales objectives and overall company goals
- Stay on top of industry trends and best practices in digital marketing, leveraging insights to drive continuous improvement and innovation
- Eager to be a part of a growing business, with an assertive, action-oriented approach to setting and pushing ambitious growth goals.
Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field
- 6+ years in a senior marketing role with a focus on customer acquisition and pipeline growth, ideally within the fashion, eCommerce or retail space
- Strong understanding of paid and owned marketing channels, including hands-on experience with digital advertising platforms and analytics tools such as Google Analytics
- Demonstrated success in developing and executing strategic marketing plans that drive measurable results
- Excellent leadership and communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- Analytical mindset with proficiency in data analysis and reporting to drive data-driven decisions
- Creative thinker with a passion for innovation and staying ahead of industry trends
#LI-JCAP
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