Senior Product Marketing Manager

2 weeks ago

San Francisco, United States FocusKPI, Inc. Full time

FocusKPI is looking for a Senior Product Marketing Manager (Admin) to join one of our clients, a high-tech, SaaS company.


The main function of this marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.


Work Location: Remote - based on PST timezone

Duration: 8 months contract

Pay Range: $80/hr to $92/hr


Admin experience:
  1. Develop a unified GTM strategy & plan for 3-7 upcoming feature launches across 8 PMs
  2. Execute the GTM plan by developing key materials (web copy, community posts, enablement artifacts)
  3. Enable sales on upcoming launches
  4. Implement findings about admin persona throughout their existing marketing properties and deliver additional recommendations for how the client can better improve our admin experience both in product and in marketing
  5. Create an admin experience messaging guide and enable other internal teams on how to best communicate with admins

Responsibilities:

  • This is a product marketing manager role. This person is responsible for owning and running individual campaigns as part of existing product and GTM strategies across channels, partnering with product management, demand generation, creative, sales, sales enablement and other marketing support teams.
  • Build and maintain relationships with core PM counterparts, create GTM launch plans for product releases and execute, analyze performance and make strategic recommendations based on data for how to proceed.
  • Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs).
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
  • Provides information by collecting, analyzing, and summarizing data and trends.
  • Accomplishes marketing and organization mission by completing related results as needed.

Main Duties:

  • In this role, you’ll be fully embedded in their product marketing team of seven ICs and one manager. They have a weekly team meeting and monthly departmental meeting as well as weekly meetings with core stakeholders across product, demand generation, and sales enablement. You’ll have a weekly or biweekly 1:1 with your manager in the late afternoon. Additionally, you’ll meet regularly with other PMMs on the team as needed.
  • The team has a rich culture of peer review and collaboration - you will give and receive feedback from your peers regularly, usually via async comments on your work products.
  • You can work remotely from your home however you must be located in PST to accommodate the global stakeholders.
  • This role is predominantly working with internal stakeholders; however, there will be opportunities to interact with customers as well.

Qualifications:

  • Bachelor's Degree in marketing, communications, or journalism.
  • 7-10 years of experience with 4+ years of product marketing experience (Enterprise product marketing and SaaS is mandatory).
  • Familiarity with key enterprise trust concepts (security, compliance, scale, performance, etc).
  • Marketing strategy, Product marketing and execution - experience developing strategies to bring new products or features to market, thinking through the end-to-end experience for customers, and executing these plans from inception to completion to high quality bar and on time.
  • Experience with enterprise IT audience and B2B SaaS business; ideally familiarity with key cloud platform capabilities like security, compliance, scale, analytics, administration, performance, etc.
  • Data-driven marketer who is adept at analyzing historic performance, setting campaign goals, and monitoring; someone who seeks appropriate data to make decisions and finds proxy indicators when ideal data is not available.
  • Able to work in the following applications - Zoom, Slack, GSuite, and ideally other products - Confluence & Jira.
  • Stakeholder management - the primary stakeholders are across demand generation, product management, sales enablement, and creative. The role requires the ability to influence without authority via stakeholder management.
  • Effective communication - this role requires excellent writing to draft customer-facing materials as well as clear, simple enablement materials. Written and verbal communication will also facilitate stakeholder management.
  • Project management - marketing campaigns at client can be complex. This role requires the ability to clearly document and organize projects, track progress and provide relevant updates, and manage timelines to ensure deadlines are met. They need someone detail-oriented and organized.
  • Experience with multi-tasking, customer service skills, interpersonal skills, and ability to work independently and manage one's time.
  • Ability to keep information organized and confidential.
  • Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.

Thank you

FocusKPI Hiring Team

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