Product Management- Analytic Solutions

2 months ago

New York, United States MMA (Marketing Management Analytics) Full time

Product Management – Activate Suite


Ipsos MMA is an industry leader in the fast-growing marketing measurement and optimization space.We are looking for skilled professionals seeking to work in a dynamic, fast-growing, and highly rewarding environment focusing on predictive analytics, client and project management, and strategic consulting.

Ipsos MMA is searching for a Product Manager with experience in and a passion for shaping cutting edge marketing analytics tools. This role will be focused on managing components of our Activate software suite, a set of decision support and planning tools used by large marketers to make results driven marketing decisions faster.


Who Might You Be?

Ipsos MMA is a fast-growing organization, so you will need to be comfortable operating in a fast-paced environment with frequent milestones. You should have at least five years of experience in product management or related roles on a product related to marketing analytics, ad-tech or marketing-tech in a start-up or corporate environment. You should have some exposure to advertising and marketing technologies.

Experience managing products in using an agile (SCRUM or similar) framework is important, but not as important as your passion for highly usable, exceptionally designed products with cutting edge functionality.


Key Responsibilities

  • Work with our clients and our internal teams to shape and steer the roadmap and product backlog for the Activate product suite.
  • Own and manage the requirements and functional designs for the product
  • Collaborate with our engineering and quality teams to prioritize and plan delivery against the backlog
  • Collaborate with our implementation to create gold-standard user facing documentation and training materials
  • Support internal teams as a subject matter expert on our toolset
  • Stay current on trends in and around marketing measurement as well as the broader AI/ML space and use your knowledge to inspire innovative enhancements to MMA’s products
  • Partner closely across our Consulting and Delivery groups to ensure the optimal use of our applications throughout our project lifecycles.


Key Prerequisite Skills

Qualified candidates should have the following skills:

  • 5+ years proven analytic product management or functional design lead experience in a marketing analytics, business intelligence or related domain
  • Excellent project and management skills, including the ability to prioritize across multiple stakeholders and features and obsessive attention to detail
  • Exposure to the marketing analytics space and marketing data and ad-tech ecosystem
  • Strong, collaborative communicator – including written and verbal communication
  • Strong knowledge of the traditional and emerging analytic technology landscape
  • Experience writing and illustrating clear and concise functional designs


Desirable Skills

  • Experience being a Product Owner in a SCRUM or similar software development methodology
  • Understanding of high level econometric, machine learning and optimization techniques

Travel

Infrequent travel may be required (5%)


Growth Opportunities

MMA is an established analytic leader and is growing rapidly. Opportunities for the advancement of skilled, committed professionals include:

  • Data and Project Management
  • Analytics and Project Management
  • Product Development and Innovation
  • Global Client Management
  • Strategic Consulting


About Ipsos MMA

Ipsos MMA is a leading global analytics company that provides Fortune 500 organizations with forward-looking, predictive solutions that drive continuous, repeatable, and incremental value. The company was founded in 1989, pioneering the commercialization of marketing mix modeling. Through their innovative analytic methodologies and approaches, management of “big marketing data,” predictive software, and high-value consulting, MMA has helped companies generate billions of dollars in incremental returns. MMA has offices in NYC, Norwalk, CT, and Chicago and is a leading global custom market research company Ipsos, with principal offices in over 80 locations worldwide.

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