Senior Field Marketing Lead

4 weeks ago

San Francisco, United States Collective Health Full time

At Collective Health, we're transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.

As our organization scales and grows, we are seeking a Senior Field Marketing Lead to oversee the creation and implementation of dynamic field and event marketing initiatives. These initiatives will support enhanced connections with our key sales targets and generate engagement opportunities in partnership with our Sales, Client Success, Partnerships, and Marketing teams. You will work under the head of marketing. You will help strategize and plan for important industry conferences, regional events, and hosted events. Your oversight will ensure each event is memorable, contributes to new and existing business growth, and elevates our brand presence.

What you'll do:
  • Coordinate the planning and execution of field marketing and event strategies from start to finish, delivering excellence at every step.
  • Conduct in-depth ROI analysis to evaluate the effectiveness of field marketing activities.
  • Partner with the Sales team to learn about our customers, prospects, and main ways to reach them (brokers & consultants) to identify important event opportunities.
  • Craft and implement strategies to foster growth in core markets and explore new territories.
  • Work collaboratively with key stakeholders to ensure budget alignment and the execution of plans that meet company goals for audience and segment growth.
  • Investigate and propose new event opportunities in strategic regions that support our marketing objectives.
  • Work closely with the Growth Marketing and Sales teams to find the right people and improve event plans for the best results. Report on the results of the events both qualitatively and quantitatively.
  • Connect event activities with bigger marketing campaigns, like paid media, social marketing, and new product launches. This will make sure we're sending the right message and positioning for our brand.
  • Build community and brand affinity through innovative event experiences.
  • Manage all details of events, including working with stakeholders on event-related communications, including promotional efforts, internal updates, and partner collaborations.
  • Ensure consistent brand portrayal throughout all event stages, from initial planning to follow-up interactions.
  • Handle venue selection, vendor relations, and logistics for event materials and promotional items with guidance from marketing leads.
To be successful in this role, you'll need:
  • A team-oriented attitude with proven competence in managing multifaceted marketing initiatives and a dedication to crafting significant event experiences.
  • You are suited to thriving in dynamic settings and have a solid grasp of field marketing strategies that yield measurable outcomes.
  • At least 3 years of experience in field marketing or a related marketing role. We prefer people with backgrounds in B2B health tech, healthcare, technology, SaaS, or similar areas.
  • Demonstrated ability to manage numerous projects concurrently, maintaining keen attention to detail and superior organizational abilities.
  • Experienced in managing up and out to a team of stakeholders, making sure they're aware of details and are brought along project work.
  • Strong skills in influencing and working collaboratively with diverse teams, particularly within Sales, Client Success, and leadership roles.
  • Analytical approach, experienced in making data-driven decisions and managing budgets effectively.
  • Proficient with digital marketing and event management tools (e.g., Salesforce, HubSpot, LinkedIn Live, Zoom, etc).
  • Flexibility to travel up to 30-35% and operate within a hybrid model, including regular commutes to one of our offices in San Francisco, CA; Lehi, UT; or Plano, TX.
Pay Transparency Statement

This is a hybrid position based out of one of our offices: San Francisco, CA, Plano, TX, or Lehi, UT. Hybrid employees are expected to be in the office three days per week (Plano, TX) or two days per week (San Francisco, CA and Lehi, UT).

The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for stock options and benefits like health insurance, 401k, and paid time off.

Why Join Us?
  • Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
  • Impactful projects that shape the future of our organization
  • Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
  • Flexible work arrangements and a supportive work-life balance

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Privacy Notice

For more information about why we need your data and how we use it, please see our privacy policy.

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