Senior Marketing Science Analyst
3 weeks ago
Crunchyroll, LLC seeks a Senior Marketing Science Analyst in San Francisco, CA.
Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, digital, and social media across multiple businesses (theatrical, streaming, and e-commerce). Evaluate media measurement using MMM (marketing mix modeling), MTA (multi-touch attribution), and Incrementality A/B testing. Lead and develop testing roadmaps, measurement plans, KPI and KLI reporting based on set marketing goals linked to important campaigns and always-on digital marketing tactics. Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help of data visualization.
Telecommuting is permitted up to 50% of work time; must work from the employer's office in San Francisco, CA at other times.
Minimum Requirements:
- Bachelor's degree in Statistics, Computer Science, Information Systems, or a related field plus 5 years of related experience as an Analyst or related occupation.
- 5 years of experience in data analysis, paid campaign analytics, statistics, critical metrics, predictive modeling concepts, experimentation, and optimization.
- 3 years of experience in writing complex SQL queries; marketing data automation; data visualization tools; working with large datasets (terabytes of data and billions of records); measuring marketing performance against lifetime value metrics; analyzing complex data patterns and providing data-driven insights.
- 1 year of experience in installing user-level paid campaign tracking to support multi-touch attribution through UTMs and Mobile Measurement Partner (MMP) data; marketing analytics tools.
Salary: $154,357 to $165,000 per year. Must also have authority to work permanently in the U.S. Applicants who are interested in this position may apply at jobpostingtoday.com (Ref# 86804).
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