Sr. Media Planner

2 months ago

phoenix, United States Elevation Marketing Full time

Company Description

Elevation Marketing is a mid-sized, full-service B2B only marketing communications agency, located in Gilbert, Arizona. Our client roster includes over 45 companies with revenues of over $1B annually and a variety of other small and medium sized companies. We are adding to our team of outstanding, high-performing, highly collaborative team members to keep up with our clients and their demands on us


Role Description

We love being in office together and we are passionate about the culture, collaboration, learning and the community it creates and we hope you value this as well. We were meant to work together, not alone This is a full-time on-site role, with two work from days a month.


The Sr. Media Planner & Buyer will be responsible for media planning, developing strategies, utilizing analytical skills, effective communication, and integrating new media into marketing campaigns on a daily basis.


Key Responsibilities:  

• Function as day-to-day SME on campaign strategy, setup, execution, performance optimization, analysis and recommendations, coordinating amongst digital team platform experts

• Working with account stakeholders, establishes target audiences, measurable business objectives, KPIs, performance tracking, and other key elements of a well-designed campaign

• Develops comprehensive media strategies and plans taking into account clients’ goals, target markets, budgets, etc., creating benchmarks for performance analysis and reporting for B2B clients

• Uses market insights and research to address identifiable market opportunities and set tactical plans

• Manages paid media campaigns across multiple channels including traditional, programmatic, direct, broadcast, native, content syndication, etc. 

• Purchase traditional media when applicable

• Analyze digital and advertising performance and web traffic, compiling reports to adjust and optimize tactics and campaigns

• Leads media buys and collaborate with clients and internal teams to review performance


Additional duties and Responsibilities 

• Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly; ability to build dashboards in Datorama a plus

• Conduct A/B testing and analyze results

• Utilize DoubleClick Bid Manager and other Demand Side Platforms

• Meet internal and client deadlines 

• Drive and achieve client KPI

• Capture campaign results and produce reports

• Attend meetings with the team, clients and agency as assigned

• Client-facing -- present media plans, campaign updates, data, analytics, and conclusions

• Supports estimating and bid process for acquiring new accounts or presenting new strategies and plans to existing clients 

• Negotiates best price and media placement for clients, as well as negotiates, reconciles, and resolves media discrepancies. 

• Set up campaigns for appropriate ad and conversion tracking in vendor platforms, ad server, brand safety, CRM and analytics tools.


Qualifications

  • Media Planning and Media Strategy skills
  • Analytical Skills
  • Strong Communication abilities
  • Experience with New Media
  • Excellent organizational and time management skills
  • Ability to work in a fast-paced environment
  • Bachelor's degree in Marketing, Advertising, or related field
  • Broad knowledge and experience in digital marketing
  • Knowledge of digital media and traditional marketing processes, tools, and platforms.
  • Experience using Workamajig, Basecamp or other similar project management platforms
  • Excellent relationship-building skills both with clients and vendors


About Our Values


Over time, we find that employees who live out our values, enjoy their experience and stay and prosper over a long period of time at Elevation. We try to live out the following values each and every day. We are not perfect, but we try:


  • People: Each employee, partner and client deserve to reach their full potential.
  • Integrity: Honesty, truth-telling, and transparency must always exist.
  • Collaboration: Creating great marketing relies on each stakeholder to fully engage in the process without personal, professional, or relational roadblocks.
  • Results: As individuals, we own our successes, the success of our fellow employees and the success of our clients.
  • Evolution: With purpose, as individuals and as an agency, we embrace tomorrow’s opportunities through continuous planning, self-assessment, training, learning, and activation.


Compensation and Benefits


Elevation strives to provide some of the best agency compensation and benefit packages in the great southwest. The job is in Gilbert, AZ (just off Loop 202 expressway) and less than one mile from over 50 restaurants. Our business is all about collaboration, so we do not offer telecommuting currently, but we do offer flex hours depending on the position and clients. Employees can start at any time between 7 AM and 9 AM and finish between 4 PM and 6 PM based on client demands and department structure. Elevation pays for 95% of employee’s life, health and long-term disability insurance. Elevation offers vision, dental and a variety of other benefits that an employee can purchase. The kitchen area is full of free snacks and beverages. Tuition reimbursement is available. The salary range for this position will vary depending on experience and skills outlined above.

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