Sr. Director of Digital Marketing

Company Description

Elevation Marketing is a dynamic, integrated B2B agency based in Phoenix, AZ. The agency specializes in aligning sales and marketing strategies to deliver remarkable results for clients in various B2B industries. With a focus on B2B marketing, data-driven strategies, and memorable brand experiences, Elevation Marketing empowers lasting customer relationships through innovative and impactful solutions.

We love being in office together and we are passionate about the culture, collaboration, learning and the community it creates and we hope you value this as well. We were meant to work together, not alone This is a full-time on-site role, with two work from days a month.

Role Description

The Sr. Director of Digital and Media will be responsible for developing digital marketing strategies, overseeing marketing campaigns, managing media planning and buying resources, strategically developing and presenting lead generation, brand awareness and media planning programs to clients, analyzing web analytics to drive business growth and manage a team of digital experts and media experts to drive client initiatives.

This role will:

• Develop full-funnel digital marketing solutions and media strategies that drive marketing attributed pipeline and achieve business outcomes across multiple channels. 

• Create, present and manage diverse digital strategies (demand generation, inbound, ABM, etc.) that align to specific business objectives.  

• Manage the execution of comprehensive media programs that utilize a variety of channels including programmatic, social (paid and organic), PPC/SEM, SEO, content syndication, OOH, CTV, OTT, etc.

• Be the subject matter expert for our marketing operations practice (internal and for clients) including CRM, marketing automation systems (HubSpot, Pardot, Marketo, Eloqua, etc.) and strategy. 

• Develop and manage multi touch attribution models (MTA), including leading the integration of processes, platforms and systems necessary to measure cross-channel impact.

• Develop proposal and present strategic thinking to executive business leaders.

• Managing workflow for multiple projects with various timelines, resources (internal and external) and varied stakeholders.

• Provide leadership and expertise to drive/inform long term strategy and vision for digital marketing (display, search, social, native, video, email, etc.) and interactive initiatives.

• Work with cross-functional teams (designers, developers, account services, strategy) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns.

• Inform the scope, resourcing, and approach of a digital marketing projects and full-funnel media/advertising strategies.

• Oversee the digital media practice, resources and vendors to ensure excellence in execution and maximum ROAS.

• Lead the development and standardization of processes, best practices, SLAs and methodologies for the agencies existing and future digital practices. 

• Guide the team on the approach to sharing strategy and results across the organization

• Develop a long-term approach to the digital team’s capabilities and competency in supporting, implementing, optimizing and working within marketing technology programs (CRM, automation platforms, etc.). 

• Where applicable, on-board and manage vendors necessary to support projects.

• Partner and consult with internal agency teams and clients provide comprehensive digital marketing expertise, thought leadership, and actionable recommendations. 

• Play hands-on role managing ongoing project and/or campaign timelines, milestones, plans, budgets, dependencies, deliverables, etc. Participate in client-facing meetings and activities requiring a very professional and proactive demeanor. Guide and manage (or play a support role to other digital managers) certain digital projects and/or digital marketing campaigns. 

• Manage outside digital resources and marketing/technical vendors associated with website production, digital marketing activities, marketing automation, and so forth. Maintain and manage relationships with existing and new digital vendors, supporting vendor identification, and vetting process to maintain Elevation’s digital vendor pool. 

• Work with client and agency sales operations and finance teams to define and develop forecasts, KPIs, goals and reporting

• Partner with new business to develop proposals and strategies. Pitch programs to executive leaders and effectively manage the transition of accounts from prospect to client, ensuring agency resources are set up for success.  

Qualifications

• Digital Strategy, Marketing, and E-Commerce skills
• Lead Generation expertise
• Proficiency in Web Analytics
• Strong analytical and problem-solving skills
• Excellent communication and leadership abilities
• Experience in managing digital marketing teams
• 8-10 years of progressive levels of responsibility in media planning, buying, leadership, and management either with an agency or through an in-house marketing teamProven experience in delivering clear, strategic presentations to C-level marketing executives
• Understanding of DSPs, DMPs, attribution, and industry workflow systems
• Demonstrated experience in marketing operations including CRM, Marketing Automation, ABM systems and strategy
• Experience in web strategy including UX/UI, information architecture, SEO, CRO, web development, etc.
• Demonstrated experience managing media, development and cross-functional digital marketing teams including hiring, leading and mentoring in a fast-paced marketing organization
• Experience driving targeted messages in competitive B2B markets through account-based marketing (ABM) strategies and platforms. 
• A client-focused leader with proven ability to build collaborative teams, develop employees, and tie performance to business objectives
• Proven record of consistently delivering results on complex projects through strong organizational skills and the ability to influence and work cross-functionally
• Expert analytical and quantitative skills. Must have the ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans. 
• Ability to build estimates and project budgets with rationale and validated assumptions to detail the strategy, tactical plans, projected impact, and ROI
• Client facing experience. Able identify risks and adequately navigate through client issues and objections
• Self-starter with the ability to work independently as well as in a collaborative team setting
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs

About Our Values

Over time, we find that employees who live out our values, enjoy their experience and stay and prosper over a long period of time at Elevation. We try to live out the following values each and every day. We are not perfect, but we try:

• People: Each employee, partner and client deserve to reach their full potential.

• Integrity: Honesty, truth-telling, and transparency must always exist.

• Collaboration: Creating great marketing relies on each stakeholder to fully engage in the process without personal, professional or relational roadblocks.

• Results: As individuals, we own our successes, the success of our fellow employees and the success of our clients.

• Evolution: With purpose, as individuals and as an agency, we embrace tomorrow’s opportunities through continuous planning, self-assessment, training, learning, and activation.

Compensation and Benefits

Elevation strives to provide some of the best agency compensation and benefit packages in the great southwest. The job is in Gilbert, AZ (just off the Loop 202 expressway) and less than one mile from over 50 restaurants. Our business is all about collaboration, so we do not offer telecommuting currently, but we do offer flex hours depending on the position and clients. Employees can start at any time between 7 AM and 9 AM and finish between 4 PM and 6 PM based on client demands and department structure. Elevation pays for 95% of employee’s life, health and long-term disability insurance. Elevation offers vision, dental and a variety of other benefits that an employee can purchase. The kitchen area is full of free snacks and beverages. Tuition reimbursement is available. The salary range for this position will vary depending on experience and skills outlined above.