Global Digital Marketing

2 weeks ago

greenville, United States Hyster-Yale Full time

Job Title

Global Digital Marketing & Analytics Specialist I-IIJob Category

MarketingJob Description

What starts with YOU, moves the world


Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talentedGlobalDigital Marketing & Analytics Specialist I-IIbased at ourGreenville, NClocation.





What you will do:


Support the execution of global digital marketing strategiesfocused on lead generation and revenue growth, collaborating closely with international teams to align marketing efforts across diverse markets.




Manage global digital marketing processesto generate new leads using tools such as SEO, SEM, social media, and display advertising, ensuring consistency and effectiveness across regions.




Maintain and enhance the digital marketing technology stack,optimizingonline visibility and customer engagement in both regional and global campaigns.




Analyze user behavior across different marketsthrough the customer journey,providingactionable insights to improve the effectiveness of global digital marketing efforts.




Measure marketing performance on a global scale, making data-driven recommendations to enhance marketing ROI and support overarching business goals worldwide.







Level II Additions:


Implement and manage global technology and processesto improve the efficiency of marketing teams across different regions.




Develop and enhance global marketing processesfor increased operational effectiveness, enabling seamless collaboration across the global marketing team.







Who you are:


Analytical thinkerwho enjoys working with data to drive marketing strategies andprovideactionable insights.




Creative problem-solverwith a passion foroptimizingdigital marketing efforts and finding innovative solutions to improve performance.




Proactive and adaptable, able to manage multiple projects and thrive in a fast-paced environment whileanticipatingneeds.




Tech-savvywith a keen interest in staying updated on the latest digital marketing tools and trends.





Strong communicator, able to clearly convey insights and collaborate effectively across teams.




Cross-cultural communicator with the ability to engage effectively with individuals from diverse cultures and backgrounds.







What you will need:


Level I


Bachelor of Arts or Bachelor of Science degreerequired, with a preference for Marketing or Data Analysis disciplines.




5 yearsofrelevant experience.







Level II


Bachelor of Arts or Bachelor of Science degreerequired, with a preference for Marketing or Data Analysis disciplines.




5+ yearsofrelevant experience.







Skills, Experience & Abilities


Expertisein data analysis and generating actionable insights.




Experience in digital marketing, including SEO, SEM, social media, and display advertising.




Analyze Google Analytics, Pay-Per-Click (PPC), and Search Engine Optimization (SEO) data to boost customer conversions.




Ability to influence marketing strategies and adapt to evolving digital trends.




Track marketing ROI and enhance the lead lifecycle by using tools like Google Data Studio and Power BI for vendor-specific reporting.




Strong technical skills for managing andmaintainingmarketing technologies.




Excellent verbal and written communication skills.








Who we are:


Hyster-Yale Materials Handling, Inc, designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, Hyster-Yale Materials Handling, Inc, have been building relationships with our customers, suppliers, dealers, and employees for over 90 years.





What we offer:


Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid workoption, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).





#LI-ARD


#LI-HYBRID


Job Type

PermanentTime Type

Full timeWork Hours








40Travel Required

1-10%Primary Location

HY US Greenville, NC (Headquarters)Address

1400 Sullivan DriveZip Code

27834Field-Based

NoRelocation Assistance Available

NoWe are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

EOE/Minorities/Females/Veterans/Disabled

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