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Media Buyer

1 month ago

Greenville, United States Infinity Marketing Solutions Full time
What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.

What you'll do:
  • Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
  • Communicate daily with clients and vendors, building relationships
  • Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
  • Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
  • Identify target audiences and understand their behavior and habits
  • Coordinate, monitor and evaluate media campaigns
  • Manage budgets and return on investment (ROI)
Requirements

What we're looking for:
  • Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred)
  • Foundational digital knowledge/skills; including proficiency in Google Ads, demand side platforms, and FB platforms
  • Comprehensive understanding of the media planning/buying process
  • Proactive and clear communication
  • Strong collaborator