Marketing Science Lead, Travel
7 days ago
We’re seeking a Marketing Science contractor to join our client's Measurement Team
Responsibilities
- Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
- Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
- Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
- Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team.
- Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
- Build measurement capability and advocacy across your vertical and with cross-functional partners.
- Ability to structure and conduct analyses to generate insight and recommendations.
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
- Subject matter expertise in at least one of the following areas; MMM, sales lift, brand lift, or econometrics modeling.
- Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
- Proficiency with advanced analytical tools (e.g. SQL, R, SAS).
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition.
- A strong understanding of the digital advertising and measurement ecosystem.
Bachelor’s degree in a quantitative or business field or equivalent years of experience.
Required Years Of Experience5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
Desired Skills- Advanced degree in business, math, economics, engineering, or a related field.
- Direct work experience with top performance or brand advertisers.
- Experience with ads measurement for one or more of the following verticals: Travel and Auto.
- Experience building and influencing client or partner relationships.
- Experience with team or peer leadership and development.
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