Senior Growth Marketing Manager

1 month ago

San Francisco, United States Inkitt Full time

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What you'll do:
  • Grow Galatea’s target audiences through organic and paid media channels
  • Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
  • Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
  • Experience with podcasts, partnerships, TikTok, Pinterest, influencer marketing, CTV and Instagram
  • Track and report on key metrics on a regular basis
  • Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
  • Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
  • As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Marketing, Product, BI)
  • Keep up with industry trends and new UA opportunities beyond existing channels
What You'll Bring:
  • You have 4+ years of experience managing paid UA campaigns for a mobile B2C application.
  • You are passionate, constantly curious, and a proactive marketeer
  • Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
  • You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
  • You have a deep understanding and proven competencies in at platforms like Apple Search Ads, TikTok Ads Manager, Pinterest, and/or with influencer marketing
  • You are a confident user of Excel, Google Sheets and Dashboard tools
  • You are experienced with Adjust or any similar MMP tool
  • You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.
  • You have an understanding of how to track, run and optimize campaigns in post-iOS14 world
  • Bring experiences with ad exchanges, affiliates or native advertising would be a big plus
  • Knowledge of SQL
What we offer:
  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching after two years with us
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Snacks and drinks from our micro-kitchens
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog/cat friendly offices in Berlin and San Francisco

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you

Check out our Careers Blog

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