Event & Digital Marketing Coordinator

1 month ago

White Plains, United States Kensington Senior Living, LLC Full time
Job DescriptionJob Description

Summary:

The Event & Digital Marketing Coordinator is responsible for creating highly effective and successful events in conjunction with the Executive Director and the Sales & Marketing team. The purpose of these community events is to drive external leads, nurture existing leads, and engage professionals to maintain census at or above budgeted levels and prospect awareness. This position has the potential to earn commissions.

Duties and Responsibilities:

  • Develops quarterly event strategy and plan (consisting of 3-5 events per month) designed to identify opportunities in the marketplace and attract leads, professional referral sources, current and alumni family members to The Kensington White Plains.
  • Coordinates all pre-planning event details including:
    • Identifying Topic
    • Securing an engaging speaker
    • Choosing a date in conjunction with the Sales & Marketing team
    • Reserving the necessary event space
    • Working with our Executive Chef on food and beverage
    • Printing and distributing necessary promotional materials across the local community to build RSVPs.
  • Reviews event agenda and timeline with Kensington Directors, oversees set-up with the Building and Dining teams, welcomes speaker and guests, collects attendee information through the sign-in sheet, and ensures the event runs seamlessly.
  • Co-hosts or sponsors off-site events with relevant partner organizations, which can include all planning and executing alongside professional referral sources
  • Follows-up with event attendees, sends thank you notes, emails, etc.
  • Develops Monthly Digital Marketing plan to include all upcoming monthly event promotional needs, including eblasts, flyers, postcards, print ads, Facebook ads, LinkedIn posts; etc.
  • Regularly checks The Kensington White Plains website and maintains integrity by providing Digital Team with any necessary updates on team members, event changes, copy or content changes; works alongside the Life Enrichment team to ensure high quality photos are being taken of residents during activities programming.
  • Keeps an accurate inventory of all promotional items or event gifts and giveaways and submits requests for re-orders and new items as needed.
  • Represents The Kensington White Plains at local special events, networking associations, community and corporate functions, health fairs, etc. as appropriate.
  • Additional duties as assigned.

Knowledge, Skills & Job Requirements:

  • Must have excellent verbal skills and communication abilities.
  • Ability to work effectively within a team-based environment.
  • Strong time management and organizational skills.
  • Must have excellent computer skills, including Word, Excel, Outlook, Power Point.
  • Must have a good understanding of social media and how to utilize those platforms
  • Ability to professionally network and engage others establishing positive relationships.

Qualifications:

  • Minimum of 3 years in a similar marketing, digital media event coordinator position
  • Undergraduate college degree required.
  • Must be able to communicate with people of all ages clearly and proficiently, while maintaining an energetic and positive attitude.
  • Ability to work flexible hours including weekends and evenings.
  • Must be able to read and write English and follow verbal and written instructions
  • Must have a driver's license and reliable transportation to conduct outreach visits on a continuous basis


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