Associate Manager, Digital Shelf Measurement
4 weeks ago
About the jobScope:Scorecard and Tracking: Own with digital shelf measurement scorecarding to track KPI progress against goals, coordinating objectives and action with both Sales and Marketing partnersContent Effectiveness: Work with Content and Insights team to analyze and improve processes for content effectiveness measurementBusiness Integration: Improve digital shelf measurement dashboards to enable drill-down analysis and show high-level business insights. Monitor + report out performance.Role:The Associate Manager, Digital Shelf Measurement will report into the Director, Digital Shelf + Capabilities and be responsible for helping to build Best in Class business performance acumen for the Digital Shelf. This person will support the Director, Digital Shelf + Capabilities, by helping to lead a cross-functional team to democratize PICOS (picture of success) scorecarding and execution for Digital Shelf KPIs (In-stock Rate, Content Compliance, Search Placement, Ratings & Reviews). This includes but is not limited to monthly scorecarding, cross-business analytics integration, internal education plan, and measuring content effectiveness. Analytically savvy, this person will improve digital shelf dashboards to enable drill-down analysis and share high-level business insights. In this capacity, they will monitor and report out digital shelf performance and make recommendations to continue to take Danone's digital shelf to the next level. This will enable them to connect with key business stakeholder who impact the KPIs (Sales, Marketing, Operations, eComm) and co-create action plans to improve performance.Responsibilities:Champion ongoing ePICOS scorecard progress, using insights to help define priority actions for impactMaintain performance tracking of the digital shelf using performance dashboard, derive insights, share monthly analysis with the teamsMake recommendations for product information updates to drive performance improvement, track progress against recommendationsSupport on going Digital Shelf Content audits to ensure we are measuring Content Compliance across customersTrack the impact of digital shelf content optimizations on conversion and champion ongoing content optimization by leveraging digital shelf analytics platform Assist in scaling the eCommerce digital shelf KPI fundamentals across our regionsAct as the central point of contact for the eCommerce Managers to review digital shelf opportunities and summarize actions needed back to the Digital Shelf team - measure and diagnose content compliance and content effectiveness to optimize conversionSupport eCommerce Managers to share insights that they can bring back to their customersConnect across Digital Shelf Content and Demand Generation to track Share of Search Placement and make recommendations for keyword search opportunitiesBuild and own dashboards for Digital Shelf KPI analytics, focusing on Categories, Brands, Customers, and CompetitionMaintain Profitero Database to ensure accuracyOwn SKU Prioritization as part of the Digital Commerce portfolio strategyDrive Data Democratization and Business Integration of Digital Shelf KPIsBe the ePICOS liaison and build stakeholder engagement and education training planConnect with the Sales, Marketing, Insights, and Enterprise Analytics teams for broader insights and analytics integration opportunities - Champion data democratization and drive the integration with retail KPIs for Customer JBP discussions Own/manage the relationships with Profitero and the Circana team that manages the Profitero integration (with A&I support)Partner with Circana and Profitero on Digital Shelf Measurement opportunitiesLead Phase 2 of the Stakeholder Engagement Plan to include brand / category management with A&I to support/consult, as neededSet KPI goals and ensure integration with other business reportingEngage and train key stakeholders around KPIs, systems and dashboardsSupport continuous optimization of Content via Content Effectiveness measurementPartner with Analytics & Insights team to measure content effectiveness and make recommendations back to Digital Shelf Content teamManage A/B testing strategy and execution in partnership with Content and A&IThis position is hybrid preferred and can be based in either White Plains, NY or Broomfield, CO but is also remote eligible.About youCandidate Profile - Behaviors, Skills, Qualifications:BehaviorsVery strong attention to detail with eye on data integrityCreative eye for what will drive consumer conversionAbility to balance analytical and creative storytelling mindsetStrong communication skills and very organizedEmbodies can-do attitude and willing to roll up their sleevesPassion for creating processes and implementing new systemsBusiness development mindset and passion for discovering new opportunities to drive growthSelf-starting and proactive leadership style - takes initiative and can hit the ground runningFast learner with solution-oriented mindsetPassion for technology platforms and eCommerceComfortable change and the need to be agileSkillsAbility to manage many different data sourcesStrong analytical proficiency with proven recommendations for impactAbility to understand different needs and translate into one clearly defined goal/objectiveCreative and out of the box approach to problem solvingComfort with analyzing large sets of data and making strategic recommendationsEffective at managing multiple stakeholder needs and projects & connecting the dotsComfortable leveraging data to drive business decisionsQualificationsProficient in Microsoft Suite (Excel, PowerPoint)Experience manipulating data and formulas in excelExperience with Salsify and Profitero a plusExperience with Consumer Insights a plusExperience with PowerBI a plusExperience with Snowflake a plusExperience with Content Effectiveness Tools a plus: Vizit, Dragonfly, UserTestingThe base compensation range for this position is $95,000 to $110,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.About DanoneAt Danone North America, you'll work with some of the best-known food and beverage brands in the world likeActivia, Silk, Two Good, Oikos, evian, and Happy Family.You'll be part of the largest Certified B Corp™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world:One Planet. One Health BY YOU.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf#LI-NORAM#LI-HYBRID
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