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Director D2C Digital Marketing eCommerce CPG Supplements

2 months ago

Austin, United States BluZinc Full time
Job DescriptionJob DescriptionDirector of / Digital Marketing Manager and eCommerce - Customer Acquisition & Retention (Remote anywhere USA, with Austin based CEO).

About the Client: A small, rapidly growing health and wellness MD and Functional medicine practice headquartered in Austin, TX, specializing in women’s health, fertility, nutritional supplements, diagnostics, and nutritional coaching. Their mission is to empower women through science-backed solutions and personalized care. As they continue to expand, we are exclusively managing the search for a dynamic Digital Marketing Manager focused on customer acquisition and retention.

Position Overview: Reporting directly to the CEO and Advisory CMO, the Digital Marketing Manager / Director, will be instrumental in driving growth and retention across the company’s digital channels. This role is ideal for a growth-oriented marketing professional with experience in book launches, event management, and online sales funnels. The successful candidate will work closely with a small, talented internal team and manage external contractors and agencies to achieve growth objectives.

Key Responsibilities:

  • Customer Acquisition & Retention:

    • Develop and execute data-driven marketing strategies to acquire new customers and retain existing ones.
    • Manage online sales funnels, SEM, and paid media campaigns to optimize customer acquisition efforts.
    • Create and implement retention marketing strategies, including email campaigns, loyalty programs, and personalized customer journeys.

  • Creative Oversight:

    • Collaborate with internal team members, contractors, and agencies to produce high-quality creative assets that align with the brand and drive results.
    • Lead and manage book launch campaigns and promotional events that enhance brand visibility and customer engagement.

  • CRM & Email Campaigns:

    • Oversee the development and execution of CRM strategies to foster strong relationships with the customer base.
    • Design and deploy effective email marketing campaigns that resonate with the audience and drive conversions.

  • Growth Marketing Initiatives:

    • Identify and capitalize on growth opportunities within the digital marketing landscape.
    • Monitor and analyze performance metrics to continuously optimize marketing efforts and drive ROI.

  • Collaboration & Leadership:

    • Work closely with the CEO and Advisory CMO to align marketing strategies with overall business goals.
    • Manage and mentor a small, talented team, fostering a culture of creativity, innovation, and excellence.

Qualifications:

  • Proven experience in digital marketing, with a strong focus on customer acquisition and retention.
  • Demonstrated success in managing SEM/Paid media, online sales funnels, and email marketing campaigns.
  • Experience in book launches, event planning, and promotional strategies.
  • Proficiency in CRM platforms and email marketing tools.
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Excellent project management skills with the ability to oversee multiple initiatives simultaneously.
  • Experience leading creative teams and managing external contractors/agencies.
  • Knowledge of the health and wellness industry, particularly in women’s health, is a plus.
  • Self-motivated, detail-oriented, and able to work independently in a remote environment.

Why Join Our Client:

  • Opportunity to make a meaningful impact on women’s health and wellness.
  • Work remotely with a flexible schedule.
  • Collaborate with a passionate and dedicated team.
  • Be part of a growing company with a mission-driven focus.


How to Apply: Interested candidates should submit their resume via the online form (and optional cover letter) detailing their relevant experience and why they are a great fit for this role, including past performance growth metrics.

This role is exclusively managed by Jonathan Pearson at BluZinc. BluZinc is retained consultancy with our client to find the perfect candidate for this exciting opportunity. We celebrate diversity and are committed to creating an inclusive environment for all applicants.