Integrated Marketing Manager

3 months ago

Austin, United States Workweek Full time
Job DescriptionJob Description

The Company

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who actually do the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

The Role

Workweek is looking for an Integrated Marketing Manager to help us bring the future of B2B media to life through creative campaigns.

We're looking for a creative and diligent Integrated Marketing Manager who has experience in ideating and developing creative campaigns, crafting pitch decks, and supporting a media sales team with sales collateral and materials.

As the first Integrated Marketing Manager, this person will have the opportunity to set the direction of how the Workweek Brand Partnerships team pitches campaigns and designs sales materials. Given this, you will need to work tirelessly to understand the marketing goals of our partners, then help develop tailored pitches to accomplish their goals. In this role, the Integrated Marketing Manager will partner with Brand Partnerships, Account Management & other supporting internal teams to answer client RFPs, cultivate proactive sales opportunities, and develop fresh marketing collateral to generate advertising revenue for Workweek. This role will report to the Director of Brand Partnerships.

Ideally, this person prioritizes action over perfection and loves working alongside a revenue team. Above all, we're looking for a great teammate who's excited to use their creative skills towards accomplishing our mission — and wants to have a lot of fun doing it.

Lastly, the ideal candidate must align with Workweek’s Workweek’s Values & Operating Principles. Workweek is an ambitious startup tackling a large opportunity — and that opportunity can only be realized if everyone on our team aligns with our mindset of driving the most value possible for our Creators.

Note: All work can be completed remotely.

Responsibilities
  • Manage the RFP processes and strategic pitch process to create strategic campaigns that are both creative and feasible given time & resource constraints. This includes: leading RFP brainstorms with the Brand Partnership & Account Management teams, sales pitch deck building, working internally with supporting teams to bring pitches to life, and managing deadlines of pitches.
  • Create case studies from successful client campaigns.
  • Create custom branded content pitches through the use of long form written content, audio content, video content, social content, and newsletters.
  • Manage the creation of high-quality slide-deck & one-pager deliverables that successfully showcase the tactics being pitched within a “strategic sales story”.
  • Integrate the creators’ tone & style into each custom pitch.
  • Understand and utilize specific data and audience insights that define Workweeks audience to strengthen client pitches.
  • Attend pitch meetings with clients to present ideas when necessary.
  • Develop breakthrough Marketing materials that bring to life the unique selling proposition of Workweek including, but not limited to, sales presentations, media kits (refresh media kit with new information), one-sheets, etc
  • Manage 1 or more copywriters who will aid in the creation of integrated marketing materials and sponsor ad deliverables
Qualifications
  • 3-5 years years media or integrated marketing experience at a media company, agency, or B2B brand with an emphasis on custom marketing solutions. Strong media background is a MUST.
  • Love the pitch process and ideating; love developing narratives to support a concept; excited by the prospect of solving a brand’s marketing needs.
  • Experience with building custom branded content campaigns and packaging client facing proposals, with an emphasis on storytelling.
  • Experience in supporting brand partners/sales reps with client-facing meetings to pitch custom, out of the box campaign ideas
  • Experience working with B2B clients is preferred
  • Experience working with creators is a nice to have
  • Ability to think creatively and thoughtfully, while working under tight deadlines
  • Ambitious, resourceful and driven. Taking the initiative to deliver beyond the expectation and is self-motivated and able to work without close supervision
  • Excellent communication and collaboration skills — you must be able to thoughtfully and efficiently work with others and have the team’s best interest in mind, while also partnering with the Director of Brand Partnerships to align with the teams needs.
  • Ability to operate and represent yourself in a way that aligns with Workweek's core values.
Benefits
  • Competitive pay (we don't pay based on location, we assign value to the role)
  • Equity in Workweek
  • Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX or New York City)
  • Unlimited PTO with a minimum of 3 days/quarter used
  • 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
  • 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
  • 401(k) plan with 3.5% company match
  • $500 one-time stipend for any home office needs
  • 5-week sabbatical after 4 years on staff
  • 2 volunteering days per year
  • 1x/year in-person team retreat
  • $100/month book stipend
  • Want to start a new company? We will be the first investor in your startup if you’ve been with Workweek for 3 years

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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