Email & Social Media Marketer

2 months ago

Walled Lake, United States Advance Plumbing & Heating Supply Full time
Job DescriptionJob DescriptionDescription:

About Us:

Welcome to Advance Plumbing & Heating Supply Company, a fourth-generation family owned and operated business, started in 1920. The company's original location was at 2984 Grand River Ave. in Detroit, across from the Motor City Casino. On October 31st, 2016 we moved to our new location at 150 Parsons St. in Midtown Detroit. The new state-of-the-art location features the City of Detroit's first ever Decorative Plumbing Showroom which opened in winter of 2018.


In 1990, with a solid reputation for excellence and an expanding market, Advance opened up a second location in Walled Lake, Michigan which features a state-of-the-art 5,000-square foot decorative plumbing showroom and an outstanding plumbing & heating parts counter.


What You’ll Do:

The Email and Social Media Marketer is a talented and creative individual with a passion for marketing, strategy, and planning. The responsibilities include the management of social media accounts, websites and creating email marketing campaigns. This individual will be responsible for delivering customer experience to the public, customers through the usage of various marketing mechanisms.


Some Duties May Include:

  • Manage and run all email and social media campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Create email flows for the customer lifecycle including prospecting, post-purchase, retention, surveys, and transactional emails.
  • Build effective target audiences and segments to drive engagement and revenue performance.
  • Provide regular performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections.
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.
  • Moderate all user-generated content in line with the policy for each community.


Requirements:

What You Need to Get the Job Done:

  • Proven experience managing email and social media marketing programs.
  • Excellent written communication skills.
  • Advanced knowledge of SEO, SEM, and email best practices including regulations.
  • Hands-on experience with HTML, CSS, etc.
  • Adequate knowledge of web design, web development, and CRO.
  • Strong project management skills and exceptional attention to detail.
  • Knowledge of latest digital marketing trends and a good understanding of major marketing channels.
  • Familiarity with plumbing/HVAC terminology and concepts (previous work experience in the industry is a plus)


What Will Make Us Really Love You:

  • A self-motivated, positive, team player eager to join the family.
  • Highly organizations, attentive, has a sense of urgency, flexible and able to modify tasks with changing priorities
  • Proven experience in growing a small business using email marketing of social media channels


What You’ll Love About Us:

  • A family-oriented business is kind of our tradition – for 100 years and counting
  • We are Rebuilding Detroit, both through the physical buildings and the people who call it home. Regardless of your position, we hope that more people can find meaningful careers in Detroit’s construction industries.
  • Come grow with us Have the ability to learn skills or knowledge from educational and learning opportunities.


Requirements:

  • Bachelor’s degree in marketing, Communications, English, or a related field (or equivalent work experience)
  • 1-3 years of marketing or relevant work experience
  • Prior work experience utilizing social media accounts on various platforms such as Facebook and Instagram
  • Prior work experience with email marketing platforms such as Klaviyo and Mailchimp


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