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Social Media Marketing Manager

2 months ago

Salt Lake, Utah, United States Better Being Full time
About Us

Better Being is a leading provider of natural wellness solutions, empowering individuals to feel better and live healthier lives. Our mission is to deliver trustworthy, pure, and innovative products that make a meaningful impact in the healthcare industry.

Job Summary

The Social Media Marketing Manager will be responsible for driving brand awareness, purchase intent, and loyalty through strategic social media marketing efforts. This role will report to the Sr. Director of Marketing and collaborate with cross-functional teams to develop and execute successful social media marketing programs.

Key Responsibilities
  • Develop and manage the organic social content calendar, aligning with overall editorial and sales plans.
  • Manage community engagement, responding to consumer inquiries and representing the brand in a positive light.
  • Liaise with the Sr. Ecommerce Marketing Manager to support paid content funnels and ensure alignment with brand goals.
  • Collaborate with Sales and Trade Marketing to ensure social media efforts are integrated with the HFS network.
  • Work with the International marketing contact to ensure cross-surfacing of international content.
  • Manage affiliate and social influencer programs, developing influencer briefs, identifying and approving influencers, and reviewing content for brand standards.
Essential Functions
  • Lead organic social media marketing efforts, recommending and developing tools and tactics to bring the brand's strategy to life.
  • Develop social media content calendar in line with overall editorial calendar for various platforms.
  • Partner with the creative department to develop and bring social content to life.
  • Work with copywriters on social copy and write copy when needed.
  • Lead community management efforts, engaging with consumers and representing a direct line to the brand for customers.
  • Collaborate with digital/e-comm team to share insights and recommend content for paid social support.
  • Liaise with Sales and Trade Marketing to ensure applicability of social to HFS network.
  • Liaise with International marketing contact to ensure cross-surfacing of INT content where applicable.
  • Analyze social assets and data to make informed recommendations for continual improvement.
  • Lead influencer program with external agency to develop influencer marketing to meet brand's objectives.
  • Help develop and maintain the brand voice socially and be the steward for the brand's tone on social media.
  • Develop a Solaray social playbook with guidelines for content and community management.
  • Support the brand lead in creating and executing annual brand plans.
Job Qualifications
  • Education: Bachelor's Degree.
  • 5-8 years of social media management experience preferred.
  • Some experience in the supplement industry and knowledge of DSHEA guidelines preferred.
  • Strong project management skills and commitment to executional excellence.
  • Experience working with internal partners and outside digital agencies to meet social goals and KPIs.
  • Experience in community management, engaging with consumers and directly voicing and representing a brand.
  • Quick turnaround and tenacity are important, along with the ability to proactively problem solve and work cooperatively with others.
  • Ability to balance thinking strategically with diving deep into details and executing projects.
  • Self-motivated, positive, and passionate.
  • Excellent analytical problem-solving skills.
  • Exceptional oral and written communicator capable of explaining complex and/or abstract ideas in clear and succinct terms.
  • Has and keeps finger on the pulse of social trends and can apply, in on-brand manner, in copy and creative.
  • Ability to work with internal and external cross-functional teams to accomplish various tasks.
  • Expertise in variety of social media platforms including, but not limited to, Instagram, Facebook, Pinterest, and TikTok; proven experience growing social followings and engagement.
  • Understanding of design basics and comfortability using programs such as Adobe Creative Suite, Canva, or similar.
  • Strong experience using MS Office Suite including Excel, Power Point, Outlook, etc.
Physical Requirements
  • While performing the duties of this job, the employee must operate a keyboard, mouse and other computer equipment.
  • While performing the duties of this job, the employee may be required to lift up to 25 lbs.
  • Specific vision abilities include close visual acuity to perform activities such as analyzing data, extensive reading, proofreading and comparison.
Our Benefits
  • Comprehensive Medical, Dental, and Vision Insurance coverage.
  • Participation in our Family First Program, emphasizing work-life balance.
  • 401(K) plan with generous employer match to help you plan for the future.
  • Educational Reimbursement opportunities to support your continued learning and development.
  • Wellness Incentives to promote a healthy lifestyle.
  • Substantial product discounts, because we value our team members as customers too.
  • Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.