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Marketing and Social Media Coordinator

3 months ago

Walled Lake, United States VLASIC LABS LLC Full time
Job DescriptionJob DescriptionBenefits:
  • Opportunity for advancement

Benefits/Perks
  • Competitive Compensation
  • Great Work Environment
  • Career Advancement Opportunities
Job Summary
We are seeking a Social Media Coordinator to join our team As a Social Media Coordinator, you will be creating content across social platforms and retail channels, working on existing promotional campaigns, and maintaining a strong online presence. Maintaining compliant content and copy is of the utmost importance in the cannabis industry thus being informed of relevant regulations and sticking to those rules consistently is required. You will also be maintaining the comments section of all posts, ensuring every message published on social media is in tune with our company message, and keeping up to date with the latest social media trends. The ideal candidate is comfortable creating content for a social media platform, has strong organizational skills, and the ability to run a successful social media campaign. This job starts at 20 hours/week with the opportunity to earn full time employment is expectations are exceeded regularly.

Responsibilities
  • Create content for social media across multiple platforms in a variety of formats
  • Create and edit marketing and sales collateral for retail channels aligning with social calendar and
  • Maintain a compliant social channel per cannabis industry standards by staying up to date on all relevant regulations
  • Monitor social media interactions across all platforms
  • Work closely with the rest of the social media team to stay on-brand and maintain an accurate voice across all platforms
  • Monitor social media trends with an eye for implementing them within the current marketing campaign
  • Manage and maintain a living social media calendar at least one month ahead at all times
  • Work closely with other teams as needed to ensure brand consistency
  • Create reports that show the progress and outcomes of social media campaigns
  • Ability to coordinate lifestyle and product photoshoots with local artists
  • Ability to source local artists to help create materials that they do not have the expertise to create themselves
  • Design marketing assets including menus, posters, stickers, swag, promotional material, in-store collateral
  • Affordably source marketing assets listed above and maintain strong relationships with sourcing vendors
Qualifications
  • Strong familiarity with all major social media platforms, including understanding social media trends
  • Familiarity with computer programs such as the Microsoft Office suite, photo editing software, and video editing software
  • Strong written and verbal communication skills
  • The ability to work well both independently and as part of a team
  • Strong design skills and ability to edit quickly on the fly
  • Ability to work well with other artists, designers, photographers, etc
  • General knowledge of the cannabis industry and what is working, and not working, for various brands in the space
  • Experience in the cannabis industry navigating the regulations of social media as it relates to cannabis and CBD
  • A passion for cannabis and/or CBD. Everyone in the company loves the plant in one way or another, and we want our employees to share our ideals in that respect.