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Digital Experience Lead
1 month ago
About SecureW2
SecureW2 is a SaaS Cybersecurity company pioneering the development of certificate-driven enterprise security. We specialize in passwordless security for wired, wireless, VPN, and ZTNA, and application security, ensuring an organization is protected from credential and data theft.
Our clientele range from Yahoo, Symantec, Pixar, Glassdoor, Shopify, Harvard University and rapidly growing organizations across the globe.
The Opportunity
The SecureW2 Marketing team is growing and we’re now looking for our first-ever Digital Experience Lead. This is an opportunity to partner with an incredibly talented team to create a thoughtfully connected ecosystem of high and low touch engagement points for our buyers. Your expertise, creativity and constantly evolving perspective on demand strategies and B2B buyer expectations will be integral in driving incremental, sustained business growth.
The scope of this role starts with our website, paid digital marketing channels and email and will work in close collaboration with our Growth and Product Marketing teams that provide strategic enablement across GTM. Scope expansion will occur as we establish a strong operational foundation based on clear results and insights, repeatability and cross-functional workflow alignment.
Key Responsibilities
- Digital Ecosystem Strategy:
- Develop and execute a comprehensive digital strategy that integrates all primary prospect engagement channels.
- Ensure seamless sequencing and connectivity across our web domains (securew2.com and cloudradius.com), digital marketing, and email to serve as a helpful guide to prospects that leads to conversion.
- Collaborate closely with Product Marketing and Content teams on connectivity of ecosystem channels and buyer’s journey framework.
- Website Experience Management:
- Lead website design, development, and CMS management in partnership with internal and external teams.
- Implement modern site architecture best practices aligned with B2B buyer expectations.
- Enhance user experience through effective page templating, flow, and navigation.
- Collaborate with agencies, consultancies, and contractors to achieve the highest levels of quality and speed.
- Conversion Rate Optimization and Ad Operations:
- Develop and implement a methodology and technology for conversion rate optimization and testing.
- Proactively monitor digital experience metrics to inform strategic investments.
- Manage ad operations, tracking digital spend, and analyzing direct and indirect impacts on traffic, conversion, pipeline, and revenue.
- Experiment with and implement Gen AI technologies to enhance precision and efficiency in digital marketing activities.
- Digital Marketing Strategy and ABM:
- Oversee digital marketing strategy and execution across diverse channels.
- Engage audiences in the right context to drive traffic and conversions.
- Develop ABM strategies, including account scoring, tiering, and segmentation.
- Collaborate closely with Sales to align ABM efforts.
- Cross-Functional Collaboration:
- Foster a collaborative work environment, investing time and support in team members' growth and development.
- Manage large web and digital marketing projects with a documented process approach to scoping, planning, and execution.
Core Areas of Impact
- Demand Generation: Create early-stage awareness and interest in SecureW2 with measurable engagement progression.
- Top-of-Funnel Growth: Drive target audience growth and high-intent conversion.
- Qualified Pipeline Generation and Closed-Won Revenue: Focus on generating qualified pipeline and achieving closed-won revenue, particularly from high-propensity accounts.
Qualifications
- Minimum of 6 years of experience in digital marketing strategy and execution, website experience design and optimization, and account-based strategies in coordination with Sales.
- Proven ability to develop and execute integrated digital strategies that drive prospect engagement and conversion.
- Strong experience in leading website experience, including design, development, and CMS management, in partnership with internal and external teams.
- Solid knowledge of ad operations and tracking digital spend impacts.
- Expertise in conversion rate optimization and testing methodologies.
- Experience in developing and implementing ABM strategies.
- Familiarity with Gen AI technologies for digital marketing enhancement and efficiency.
- Strong collaborative skills and a proactive approach to digital experience architecture and optimization.
- Experience managing large web and digital marketing projects with a structured process approach.
- Highly proficient in CMS platforms, CRM, site analytics tools, and site testing technologies.
- Experience working with agencies, consultancies, and contractors to achieve high-quality and speedy outcomes.
remote work
