Digital Marketing Specialist

4 weeks ago


Seattle, United States Tata Consultancy Services Full time

Role: Sr. Digital Marketing Performance Analyst

Job Type: Full Time

Location: Seattle, Washington, United States (Hybrid)


Job Description:

Roles & Responsibilities,

The Senior Digital Marketing Performance Analyst will play a pivotal role in driving the success of our digital marketing efforts. This position requires a deep understanding of campaign tracking, measurement, performance optimization, and multi-touch attribution. The ideal candidate will have extensive experience with industry-leading tools and a strong background in data aggregation and data mining.


  • Ability to work independently and collaboratively in a fast-paced environment.
  • Advanced knowledge of Excel, SQL, and other data manipulation tools.
  • Proficiency in Adobe, Google 360, Salesforce, Tableau, and other relevant tools.
  • Strong analytical and problem-solving skills.
  • Experience with data aggregation, data mining, and statistical analysis.
  • Understanding of multi-touch attribution models and business rule definition.
  • Excellent communication and presentation skills.


Relevant Experience ,

  • 7+ years of experience in digital marketing performance analysis.
  • Experience in a similar industry or with large-scale digital marketing campaigns.
  • Knowledge of industry leading analytics tools.
  • Certifications in relevant tools and methodologies.


Technical/Functional Skills ,

  • Develop and implement comprehensive digital marketing measurement frameworks.
  • Define, implement, and manage processes for campaign measurement.
  • Own the end-to-end process workflow for digital marketing analytics.
  • Utilize Adobe Analytics, Google Tag Manager, Salesforce, Tableau, and other industry tools to track and measure campaign performance.
  • Analyze and interpret data to provide actionable insights and recommendations.
  • Create and maintain dashboards and reports to monitor key performance indicators (KPIs).
  • Collaborate with marketing, sales, and product teams to optimize campaign strategies.
  • Conduct data mining and aggregation to support in-depth analysis and reporting.
  • Understand multi-touch attribution and help define appropriate business rules for attribution tracking.
  • Develop a maturity roadmap for digital marketing analytics.


Generic Managerial Skills,

  • Stay updated on industry trends and best practices in digital marketing analytics.
  • Mentor and guide junior analysts in data analysis and reporting techniques.



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