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Digital Experience Lead

2 months ago

Seattle, United States SecureW2 Full time

About SecureW2

SecureW2 is a SaaS Cybersecurity company pioneering the development of certificate-driven enterprise security. We specialize in passwordless security for wired, wireless, VPN, and ZTNA, and application security, ensuring an organization is protected from credential and data theft.

Our clientele range from OpenAI, Peloton, DUNKIN', The Pokemon Company, and Harvard University and rapidly growing organizations across the globe.

The Opportunity

The SecureW2 Marketing team is growing and we're now looking for our first-ever Digital Experience Lead. This is an opportunity to partner with an incredibly talented team to help create a thoughtfully connected ecosystem of high and low touch engagement points for our buyers. Your expertise, creativity and constantly evolving perspective on demand strategies and B2B buyer expectations will be integral in driving incremental, sustained business growth.

The scope of this role starts and focuses on our primary domain of securew2.com and secondary domain of cloudradius.com, with an emphasis on UX strategy, design systems and conversion optimization. Another critical starting point of this role is paid digital, and aligning these channels with the broader ecosystem based on their respective role in generating demand. Your close collaboration with team members in Product Marketing, Growth and Content Strategy will enable your success as well as theirs. Scope expansion will occur as we establish a strong operational foundation based on clear results and insights, repeatability and cross-functional workflow alignment.

Key Responsibilities

  1. Digital Ecosystem Strategy:
    • Collaborate with marketing leadership on a comprehensive digital strategy that integrates all primary prospect engagement channels.
    • Drive the seamless sequencing and connectivity across our web domains (securew2.com and cloudradius.com), digital marketing, and email to serve as a helpful guide to prospects that leads to conversion.
    • Collaborate closely with Product Marketing and Content teams on connectivity of ecosystem channels and buyer's journey framework.
  2. Website Experience Management:
    • Drive projects of all sizes with regards to website design, development, and CMS management in partnership with our internal and external teams.
    • Implement a modern site architecture that simultaneously satisfies B2B buyer expectations while driving maximum engagement and qualified conversion.
    • Collaborate with agencies, consultancies, and contractors to achieve the highest levels of quality and speed.
  3. Conversion Rate Optimization:
    • Develop and implement an ongoing plan of experiments for website conversion rate optimization in collaboration with Product Marketing and Content Strategy teams.
    • Proactively monitor digital experience metrics to inform optimization decisions and investments.
    • Manage the tracking of paid digital spend and analyze direct and indirect impacts on traffic, conversion, pipeline, and revenue.
  4. Paid Digital Strategy + Channel Management:
    • Oversee paid digital marketing strategy and execution, expanding into new channels as existing ones deliver on a sustained basis.
    • Provide strategic input into broader company demand generation strategy.
    • Partner with Growth Marketing on audience identification and segmentation for targeting.


Core Areas of Impact
  • Demand Generation: Create early-stage awareness and interest in SecureW2 with measurable engagement progression.
  • Top-of-Funnel Growth: Drive target audience growth and high-intent conversion.
  • Qualified Pipeline Generation and Closed-Won Revenue: Focus on generating qualified pipeline and achieving closed-won revenue, particularly from high-propensity accounts.
Qualifications
  • Minimum of 6 years of experience in digital marketing strategy and execution, website experience design and optimization, and account-based strategies in coordination with Sales.
  • Proven ability to develop and execute integrated digital strategies that drive prospect engagement and conversion.
  • Strong experience in leading website experience, including design, development, and CMS management, in partnership with internal and external teams.
  • Solid knowledge of ad operations and tracking digital spend impacts.
  • Expertise in conversion rate optimization and testing methodologies.
  • Familiarity with Gen AI technologies for digital marketing enhancement and efficiency.
  • Strong collaborative skills and a proactive approach to digital experience architecture and optimization.
  • Experience managing large web and digital marketing projects with a structured process approach.
  • Highly proficient in CMS platforms, CRM, site analytics tools, and site testing technologies.
  • Highly adept at working with agencies, consultancies, and contractors to achieve high-quality and speedy outcomes.