Content Manager

2 months ago


Santa Barbara, United States PayJunction Full time
Job DescriptionJob Description


 

We are seeking a Content Manager to develop and execute a cohesive content strategy that enhances PayJunction brand visibility, engages our target audiences and supports demand generation and overall marketing efforts, while driving measurable growth through content excellence across all platforms. This role requires a creative and strategic thinker with exceptional writing skills and a deep understanding of content marketing best practices. 

Why PayJunction?

PayJunction is relentless and emphatical about helping others.  We exist to drive the success of our partners.  Specifically, the developers who connect to us, businesses who process payments through us, and all of our team members who work with us at PayJunction.

We believe dreams inspire people to start a business, and others to partner with them.  While building dreams, entrepreneurs and business professionals will face many challenges along the way. We believe great partners can make all the difference.

We are your dream partner.  

Your success is our success. 

Our dream is to help you realize yours.

We exist to drive the success of our partners.  We do this by fundamentally changing the way you transact with others.  We just happen to make great payment systems.  If you love helping others succeed, in a culture that celebrates perfecting your craft, consider partnering with us.


Location

PayJunction takes a Flex First approach to work environments. This means that our team members can choose to work from our Santa Barbara office or remotely from home. We ensure that everyone has the resources and equipment to work where they feel most productive. We trust our teams to make the best decision for their work environment. All PayJunction employees must reside in one of the following states: CA, IL, TX, MN, CO, GA, NY.   


Mission

The Marketing Departments' mission is to drive the growth of our company by increasing awareness of our integrated payments solutions and SaaS platform among potential customers and partners, generating demand for our products and services, and building and maintaining strong partnerships with key industry players.


Vision

To become a leading marketing team in the Payments industry that drives sustained growth through innovative, data-driven marketing strategies. We aim to exceed customer expectations, amplify our brand's influence, and contribute to our company's mission by fostering a culture of creativity, collaboration, and continuous learning.
 

Responsibilities

  • Content Strategy Development: 
    • Develop and refine the overall content strategy, aligning with the company's marketing objectives and target audience personas.
  • Content Creation and Management: 
    • Lead the creation of high-quality content across various channels and formats, including blog posts, whitepapers, case studies, videos, webinars, and social media posts.
  • Content Distribution and Promotion: 
    • Manage the distribution and collaborate with the marketing team on promotion of content across various channels, including the website, social media, email, etc. 
    • Work with cross-functional teams to amplify content reach and engagement.
  • Performance Monitoring and Optimization: 
    • Monitor the performance of content initiatives using relevant metrics and analytics tools. 
    • Continuously optimize content strategies based on insights to improve engagement, conversion rates, and overall effectiveness.
  • Brand Alignment and Messaging Consistency: 
    • Ensure alignment of content with the brand voice, messaging guidelines, and overall brand strategy. 
    • Maintain consistency in messaging across all content touchpoints.
  • Content Collaboration and Cross-Functional Alignment: 
    • Collaborate closely with internal teams, including marketing, product, sales, and customer success, to ensure content supports overall business objectives and aligns with cross-functional initiatives.
  • Content Governance and Compliance: 
    • Establish content governance standards and processes to ensure consistency, quality, and compliance with legal and regulatory requirements. 
    • Maintain an organized content repository for easy access and reference.
  • Thought Leadership and Industry Influence: 
    • Work to position the company and its executives as thought leaders in the industry through thought-provoking content, industry insights, and participation in relevant events, webinars, and speaking engagements.
  • Continuous Learning and Development: 
    • Stay informed about industry trends, content marketing best practices, and emerging technologies. Continuously seek opportunities for professional growth and skill development to enhance content marketing effectiveness.
 

Qualifications

  • 3-5 years of experience in content marketing or related roles at a B2B company.
  • Over 3 years of experience in the payments industry, with an understanding of ISVs/developers and merchants.
  • Experience working on small marketing teams with under 10 members, demonstrating the ability to work as an independent contributor.
  • Degree in Marketing, Business, or related field, or equivalent professional experience.
  • Strong experience in the following areas: content strategy and planning, content creation and management, SEO best practices, content marketing, digital media trends, project management, and collaboration.
  • Familiarity with Content Management Systems (CMS) for managing and updating web content.
  • Knowledge of SEO best practices and familiarity with tools (e.g., SEMRush, Moz, Google Analytics, Google Search Console).
  • Experience with email marketing tools and platforms (e.g., HubSpot, MailChimp) for creating and analyzing campaigns.
  • Familiarity with marketing automation tools (e.g., Marketo, HubSpot Marketing Automation, Pardot) for automating marketing workflows.
  • Knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling posts and analyzing performance.
  • Basic understanding of graphic design principles and tools (e.g., Adobe Suite, Figma) for creating visually appealing content.
  • Ability to analyze content performance metrics and interpret data to measure content effectiveness and optimize strategy.

About PayJunction

Founded in 2000 by three UCSB graduates, PayJunction has grown from a bootstrapped startup to a recognized and respected leader in the payments industry. PayJunction processes more than $12 billion dollars annually for thousands of businesses with solutions that make it easy to accept credit and debit card payments in-store, online, and on-the-go.

Our people-first culture values long-term relationships over short-term profits. Honesty and integrity are part of every interaction with partners, customers and employees. We foster a collaborative work environment, where creative ideas are welcomed, teams are inspired, and success is celebrated. PayJunction is a place where you can find experienced mentors and supportive friends who are committed to your growth.

Total Rewards Benefits

  • Health, dental, and vision paid 100% by company for you and your dependents
  • 401k with 6% match
  • FSA and Dependent Care FSA
  • Long-term & short-term disability coverage for you paid 100% by company
  • 8 paid company holidays per year
  • 2 paid floating holidays per year
  • 1 paid volunteer day per year
  • Paid Time Off
  • Annual learning stipend
  • Home office equipment stipend
  • Quarterly “fun budgets” for team bonding events
  • Opportunity to be part of a company that is changing a whole industry
  • Opportunity for growth within the company
  • Opportunity for remote, in-office, or hybrid work 

Office Environment

  • The opportunity to choose the work environment that best suits you - remote, in-office, or hybrid.
  • All remote & hybrid team members can enjoy:
    • Company-provided equipment for your home office
    • An equipment allowance for home office essentials
    • Free instructor-led yoga classes via Zoom
    • The opportunity to work at one of Glassdoor's Top 30 Best Places to Work in the US, 2020
  • Those who choose to come into the office can look forward to:
    • Bright and open offices in downtown Santa Barbara
    • Stocked snack kitchens 
    • Collaborative work spaces with Herman Miller chairs, height-adjustable desks, and a large 32-inch monitors
    • Dog-friendly office

Company Values

  • Build the Dream
  • Put People First
  • Value Long Term Relationships Over Short Term Profit
  • Make it Simple
  • Be Data Driven
  • Own It
 

The base salary range for this role is $95k - 110k/year plus benefits.  Actual base salary offered will vary depending on factors including but not limited to: education, experience, skills and qualifications.

PayJunction is an equal opportunity employer. We strive to create a work environment where people from all backgrounds and identities thrive. We firmly believe that more diversity and inclusion in our workforce creates a stronger team, product, and culture.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. PayJunction reserves the right to conduct background and/or credit checks on all of its potential employees.

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