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Content Strategist

2 months ago

Santa Monica, California, United States Providence Full time
Job Summary

We are seeking an experienced Brand Storyteller to join our team at Providence. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive communications strategy to promote our brand and tell the story of our organization.

Key Responsibilities
  • Develop and implement an annual communications strategy to include social media, website, email, paid media, and public relations.
  • Produce and maintain an annual calendar for the team, including key events and donor communications, to ensure timely and consistent communication.
  • Manage the development of communication materials from concept to completion, including annual reports, newsletters, impact reports, direct mail, email appeals, website, campaign materials, letters, and videos.
  • Manage the Foundation's website and social media channels, regularly auditing, updating, and publishing new blog posts and pages to the site, and creating high-quality, engaging, and on-brand content for social media.
  • Ideate, create, and place high-quality thought leader editorial content for use in both internal and external platforms.
  • Significant content creation, including copy, graphics, photos, and video. Create, collect, edit, and produce content using both original sources and assets provided by health center partners and other trusted sources.
  • Working collaboratively, create multi-channel campaigns that educate internal and external audiences and inspire giving. This could include direct mail, employee giving campaigns, grateful patient giving, doctor's day giving, corporate partner opportunities, etc.
  • Create and maintain profiles of the service lines or programs that the Foundation supports through funding, including impact information such as growth statistics, numbers served, or stories that illustrate lives touched by philanthropy.
  • Source and manage creative vendors, including copywriters, designers, photographers, videographers, and printers, to produce communications materials. Assign projects based on vendor capabilities, monitor project production schedules, and execute communications projects on budget and on time.
  • Create and maintain graphics, photos, stock images, and signature libraries and Foundation-specific style guides and branding parameters. Serve as the brand champion across the organization.
  • Measure the effectiveness of communications strategies and work with the leadership team to implement changes in strategies if necessary to improve effectiveness.
Requirements
  • Bachelor's Degree in Communications or Marketing, Journalism, or a similar combination of skills and related experience.
  • 5 years of relevant marketing, communications, or writing experience.
  • 4 years of experience in media, advertising, or public relations, or within the communications/marketing department of a health-related organization.
  • 4 years of experience working with a variety of marketing tools, including systems like HubSpot, WordPress, Figma, and Google Analytics.
  • 4 years of experience with content management systems, social media platforms, digital asset management, and a good understanding of SEO and digital best practices.
  • 4 years of demonstrated expertise producing, posting, and maintaining content for social media channels (Facebook, Instagram, YouTube, LinkedIn).
  • 4 years of experience producing collateral materials, newsletters, and videos. Demonstrated experience editing and producing videos and other content, sourcing and creating images and graphics.
  • Proficient in MS Office (MS Word, Excel, PowerPoint, Outlook).
Preferred Qualifications
  • Working in healthcare, medical, academia, or nonprofit settings.
  • Results-oriented marketer with the ability to leverage data to inform content strategy.
  • Proven track record of growing a brand's audience through content and social media.