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Director, Marketing

2 months ago

Ann Arbor, United States MMS Full time
Job DescriptionJob DescriptionAre you looking to join a company where your contributions truly matter, and where you'll be part of a supportive, innovative team? MMS is a award-winning, data-focused clinical research organization (CRO). We pride ourselves on being a Great Place to Work certified organization, recognized for our exceptional culture and industry best employee retention rate. We support the pharmaceutical, biotech, and medical device industries with our proven, scientific approach to complex trial data and regulatory submission challenges. With a global footprint across four continents, MMS not only maintains an industry-leading customer satisfaction rating but also fosters a collaborative and inclusive work environment where employees can thrive. Join us at MMS and be part of a team that is shaping the future of clinical research.
 
Discover more about our exciting opportunities and why MMS is a great place to advance your career. Visit www.mmsholdings.com or follow MMS on LinkedIn.

Responsibilities:
  • Lead the Marketing function for the company.
  • Develop, implement, and execute a full Marketing plan to:
    • Identify and develop key messages around our value proposition “Why us"?
    • Summarize and differentiate the company's services and solutions in the marketplace.
    • Boost the company's brand visibility.
    • Oversee the development of Sales and Marketing materials that help the Business Development staff land more clients, from initial outreach to capabilities meetings and bid defenses.
    • Plan strategic involvement in industry events for brand and network growth.
    • Increase our scientific/ technical leadership stature by seeking speaking and panel opportunities.
    • Drive a comprehensive digital marketing strategy, including website, social media, blogs, webinars and other sources.
  • Work across the organization to deliver marketing content that resonates with our customer base and supports company objectives.
  • Direct Customer/ Market Analysis and Competitive Research efforts to help position the company in the marketplace and differentiate us from our competitors.
  • Analyze marketing effectiveness and optimize based on insights.
  • Some travel required. 
Job Specific Skills:
  • Proven ability to create and lead marketing campaigns for an organization.
  • Thorough understanding of the clinical research industry, clinical development process, regulatory submissions and related functions preferred.
  • Ability to comprehend and consolidate detailed technical and scientific information in order to create succinct marketing messages.
  • Proficiency in CRM systems, as well as Microsoft PowerPoint, Word, and Excel.
  • Project Management Skills.
  • Proficiency in platforms utilized for analysis of marketing data.
  • Ability to lead a Marketing team across multiple regions.
Requirements:
  • Bachelor's in Marketing/ Business or related field; MBA is a plus.
  • 5+ years of marketing experience in roles of increasing responsibility.
  • Direct experience in clinical research, clinical services or clinical technology highly preferred.
  • Track record of developing and leading successful global marketing campaigns.
  • Expertise in digital marketing, including SEO, SEM, and social media.
  • Effective cross-functional collaboration.
  • Skilled in data analysis and marketing analytics tools.

 

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