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Marketing and Communications Director

2 months ago

Ann Arbor, Michigan, United States Trinity Health - IHA Full time
Job Summary

We are seeking a highly skilled Marketing and Communications Director to join our team at Trinity Health - IHA. As a key member of our leadership team, you will be responsible for developing and executing marketing plans, communication and public relations activities to achieve our strategic vision.

Key Responsibilities
  • Leadership and Strategy
    • Represent the Director and Medical Group Marketing and Communications team in various meetings and committees to ensure marketing and communications activities are developed and aligned with organizational goals and objectives.
    • Evaluate marketing efforts, including tracking campaign data and results, and successfully use various digital and communication platforms as part of targeted marketing strategies and priorities.
    • Support statewide TH Michigan Medical Groups management team and provide input on marketing and communications operating issues raised by divisional and operating teams.
  • Management and Supervision
    • Supervise employees in the TH Michigan Medical Groups Marketing and Communications team to ensure marketing activities are well executed, timely, and fiscally responsible.
    • Develop and implement effective marketing programs, including a focus on health plan trends and developments, technological and demographic factors in the medical group service area, and other areas affecting consumer behaviors and decision making.
  • Marketing and Communications
    • Develop comprehensive marketing plans and programs for review and approval to support and achieve strategic organizational goals and objectives.
    • Execute on approved short-term and long-term marketing plans and programs designed to provide new patient generation and meet patient services, market share, and revenue objectives of the organization.
    • Use available market research data to develop and implement effective marketing programs.
  • Compliance and Confidentiality
    • Maintain patient and employee confidentiality in compliance with TH guidelines.
  • Communication and Collaboration
    • Serve as one of the leads for medical group communications initiatives, including selecting and preparing providers to serve as content experts for print, radio, and TV interviews with local media outlets in the service areas.
    • Work closely with medical group leadership teams to ensure a two-way exchange of information, ground floor intelligence streams, targeted marketing initiatives to support practice objectives, and universal support for differentiating strategies and tactics that highlight unique value proposition.
  • Fiscal Management
    • Support the creation and contribute to the management of the marketing and communications regional operating budget.
Requirements
  • Bachelor's degree required; Master's degree or equivalent preferred.
  • 5 years' supervisory and project management experience; 4-10 years' related experience and/or training or equivalent combination of education and experience.
  • 5 years' marketing experience, health care marketing preferred; advanced web-based consumer experience preferred.