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Digital Analyst
2 months ago
Digital Analyst (Adobe)
12+ month contract
Plano, TX (Hybrid)
Must have 3+ years of experience working with the Adobe Marketing Cloud Suite (Adobe Analytics, Adobe Workspace, Adobe Report Builder, Adobe Target, Adobe Tagging)
The right candidate will have a strong analytics ability that can perform storytelling, create insights, and present the findings to the business.
This role requires interaction with business, stakeholders and at the same time should have the capability to talk and understand the technical language.
Responsibilities:
Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.
Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.
Manage stakeholder relationships and serve as the SME for web analytics
Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.
Data analysis for web projects, A/B and multivariate testing, and ad hoc requests
Oversee tag management services and maintain integrity across multiple sources of data.
Partner with multiple vendors to implement analytics requirements.
User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms.
Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders.
Requirements:
Minimum 3 years of web analytics experience
Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)
Bachelor’s Degree in Business, Marketing, Mathematics, Computer Science or Statistics
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred.
Expert knowledge of Excel and PowerPoint
Up to date with current analytics trends and tools
Critical thinker who can problem solve
Excellent communication skills; proven written and oral presentation skills
#adobe #analytics #digital
