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Senior Digital Analyst

3 months ago

Plano, United States KPG99 INC Full time

Job: Digital Senior Analyst

no h1b

Location: Plano Texas Onsite Mon-Thursday for now

Main skills: Tableau and Adobe Analytics


Must have requirements:


  • Minimum 5 years of web analytics experience
  • Strong Adobe marketing cloud experience desired (Workspace, Report Builder, Data Warehouse, Target, etc.)
  • Local candidates


Team Overview:


Business Analytics (BA) team is a lean cross functional analytics team that collaborates with different teams in Sales & Marketing organization; Sales, Fleet, TCUV, Vehicle marketing and communications, Incentives, and Digital marketing teams. The Marketing Analytics team, a subset of Business Analytics, aims to provide centralized access to data stitched together from disparate sources, deliver data analytics solutions, and generate insights to enable data driven business decisions across advertising, marketing, and digital domains across the customer journey. We are seeking an experienced Digital Analytics Senior Analyst to join our growing team of analytics professionals to develop new and effective ways for our stakeholders to leverage data to drive performance.


Responsibilities:


  • Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.
  • Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.
  • Manage stakeholder relationships and serve as the SME for web analytics
  • Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.
  • Data analysis for web projects, A/B and multivariate testing, and ad hoc requests
  • Oversee tag management services and maintain integrity across multiple sources of data.
  • Partner with multiple vendors to implement analytics requirements.
  • User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms.
  • Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders.


Requirements:


  • Minimum 3 years of web analytics experience
  • Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)
  • Bachelor in Business, Marketing, Mathematics, Computer Science or Statistics
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
  • Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred.
  • Expert knowledge of Excel and PowerPoint
  • Experience with business intelligence tools plus
  • Experience with offline/online data integration is a plus.
  • Up to date with current analytics trends and tools