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Brand Marketing Manager

1 month ago

Charlotte, North Carolina, United States Microban International Full time
Job Title: Brand and Marketing Communications Manager

The Brand and Marketing Communications Manager will be responsible for driving and leading marketing strategy for our portfolio of brands. This position will support the Director and Senior Manager in developing and executing marketing strategies and activities that drive brand health and commercial performance of our brands.

Key Responsibilities:

  • Develop and implement comprehensive brand strategy aligned with company objectives, focusing on enhancing brand recognition and loyalty.
  • Identify opportunities to raise awareness of the Microban and Ultra-Fresh brands in key segments and consumer markets.
  • Assist and sometimes lead the development and implementation of marketing plans, strategies, and tactics.
  • Define and articulate a strong brand position that differentiates our brands, products and services from competitors, ensuring consistency across all customer touchpoints.
  • Craft compelling and consistent brand messages that resonate with target audiences.
  • Manage activities of internal and external agency partners to ensure timely and strategic execution of high-impact brand marketing.
  • Stay abreast of emerging marketing trends, technologies, and best practices, recommending and implementing innovative approaches as needed.
  • Oversee the creation and execution of comprehensive marketing programs across diverse channels, including digital, print, PR, and social media, to maximize visibility and engagement.
  • Measure and report on the effectiveness of marketing initiatives, using data to optimize program performance.

Requirements:

  • Bachelor's degree in Marketing or Business from four-year college or university and seven to ten years related work experience in brand marketing, preferably within the B2B space and with experience in the chemicals or industrial sector; or equivalent combination of education and experience.
  • The ideal candidate will be a creative thinker with a strategic mindset and will possess an understanding of B2B marketing and ingredient branding, with a focus on brand differentiation, public relations, and positioning the company as a leader in the market.
  • Must have strong understanding of B2B marketing strategies, with a proven track record of successful brand management; experience in managing public relations efforts, including media relations and communication strategies.

Accommodations:

Barr Brands/Microban is committed to providing equal employment opportunities to qualified individuals with disabilities. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Barr Brands/Microban will engage in an interactive process with employees and job applicants to identify and provide reasonable accommodations for individuals with known physical or mental disabilities, unless such accommodation would impose an undue hardship on the company's operations. Employees and applicants are encouraged to discuss potential accommodations with the HR department.

Commitment to Diversity and Inclusion:

Barr Brands/Microban values diversity and inclusion in the workplace. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that diverse teams drive innovation and success, and we are dedicated to creating an environment where all employees feel valued and empowered.