Brand Strategist

1 month ago

Philadelphia, United States Calcium+Company Full time
Job DescriptionJob DescriptionJOB DESCRIPTION
Brand Strategist
Integrated Strategy Department
Reports to: Associate Director or Director, Brand Strategy
 Job Summary Our Integrated Strategy Team at Calcium works at the intersection of client challenges and creative campaigns to build powerful, engaging brands rooted in sharp clinical expertise.

As one of the leaders of this team, the Director of Brand Strategy at Calcium is a puzzle solver. A data explorer whose research discovers the heart of the problem and the insights that will form the solution. Someone who uncovers new perspectives and pushes their team members and peers to do the same.

Working on either a cluster of smaller brands or on a client’s book of brands, the Director of Brand Strategy helps shape the goals of the teams they work on, soliciting the best thinking across disciplines and facilitating strategic direction for Creative through POVs, briefs, and presentations. Completely immersed in the foundation of their brand(s), the Director of Brand Strategy contributes to timelines and planning exercises and collaborates with others to help define and optimize the KPIs that indicate the brand is successful in the market. The person in this position also contributes to new business efforts and mentors others in the department, helping to build the skillsets of the Brand Strategists and Senior Brand Strategists under their tutelage.

Finally, the Director of Brand Strategy embodies the Calcium core values of commitment, integrity, and respect, both in their work and in their relationships with their co-workers and external clients.

Key Job Responsibilities (Duties may include, but are not limited to all or some of the following) 
  • Brand immersion: Develops full understanding of the background and foundation of our client’s products or brands
  • Competitive intelligence and monitoring: Maintains a watchful and discerning eye on key competitors, trends, and movements in the market to keep our teams (and clients) up to speed on major challenges or opportunities
  • Audience identification: Defines clear target audiences through rich personas and distinct segments as needed
  • Insight development: Discovers and crafts sharp, fresh, and actionable insights about the category and consumer context in which our brand operates
  • Journey mapping: Articulates and develops clear, thoughtful journeys for each audience, including significant touchpoints and opportunities for the brand
  • Strategic direction: Informs and reviews all creative manifestations of the brand, shaping strategic direction through POVs, briefs, and presentations
  • Brand building: Navigates market research and collaborates on brand building blocks such as positioning, vision and values, personality, and more
  • Analytics and reporting: Collaborates with analysts and SMEs to define key performance indicators (KPIs) and measure success in market, informing optimizations as needed
  • Comms and tactical planning: Is a core part of collaborative agency efforts to develop tactical programs and annual plans, communications calendars, and content strategies/matrices

 Job Qualifications (Skills/Requirements) 
  • 1-2 years in a strategy-focused or similar role; background in healthcare or pharmaceutical marketing a plus
  • Proficiency in Microsoft Office, Keynote
  • Superb communications and storytelling skills in a variety of formats, from POVs to pitches
  • Experience with data analytics, including Google Analytics or Adobe
  • Experience with market research
  • Knowledge and experience of integrated marketing disciplines preferred:
    • SEO/SEM
    • Relationship management (RM, CRM, PRM)
    • Customer experience (CX)
    • User experience (UX/UI)
    • Social media
    • Content strategy
  • Goes above and beyond the job description and has the willingness to be flexible for the team, agency, and ultimately the work

For U.S. Job Seekers, it is the policy of Ca+Co to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.  

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