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VP, Marketing Strategist

2 months ago

Philadelphia, Pennsylvania, United States CHUBB Full time

About Chubb

Chubb is a leading global insurance company that provides a wide range of insurance products and services to individuals and businesses. Our mission is to help our customers protect their assets and achieve their goals.

Position Description

We are seeking a highly experienced and skilled VP, Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and revenue.

Key Responsibilities

  • Acquisition Strategy: Develop and execute data-driven acquisition strategies across paid media channels, including search, display, social, and emerging platforms. Continuously optimize these strategies based on performance metrics and market trends.
  • Agency Management: Oversee and manage relationships with external marketing agencies, ensuring alignment with Chubb's goals and KPIs. Provide clear direction, evaluate agency performance, and drive accountability for results.
  • Affiliate and Aggregator Partnerships: Act as the primary account manager for top affiliates and aggregators. Develop and nurture these partnerships to maximize acquisition opportunities and maintain a competitive edge in the market.
  • Cross-Channel Marketing: Demonstrate proficiency in holistic, cross-channel marketing strategies. Orchestrate seamless integration of paid media, affiliate marketing, and other acquisition channels to create cohesive customer journeys and maximize ROI.
  • Data-Driven Decisioning: Maintain a deep understanding of key performance metrics across all acquisition channels. Utilize advanced analytics tools to extract actionable insights and drive continuous improvement in campaign performance.
  • Budget Management: Effectively manage and allocate budgets across various acquisition channels. Demonstrate ability to optimize spend based on performance data and market conditions to achieve maximum ROI.
  • Performance Reporting and Optimization: Regularly report on acquisition performance to executive leadership. Present clear, concise analyses of channel performance, ROI, and customer acquisition costs. Proactively suggest and implement optimizations and new channel opportunities.
  • Team Collaboration: Work closely with the broader marketing team, including content creators, designers, and product managers, to ensure cohesive messaging and strategy alignment across all acquisition efforts.
  • Vendor and Technology Management: Contribute to the ongoing management and evaluation of marketing technology vendors and tools to support acquisition efforts. Stay current with emerging martech solutions that could enhance acquisition capabilities.
  • Compliance and Brand Consistency: Ensure all acquisition strategies and tactics comply with industry regulations and maintain brand consistency across all channels and partnerships.
  • Market Intelligence: Perform regular analysis of competitor activities, industry trends, and emerging acquisition channels in the insurance market. Utilize this information to inform strategy and cultivate competitive differentiation.
  • Testing and Innovation: Develop and implement a robust testing framework for new acquisition strategies, channels, and messaging. Foster a culture of innovation within the broader team to continuously improve acquisition effectiveness.

Requirements

  • Experience: 10-15 years in campaign strategy and digital marketing management, preferably in the insurance industry. Direct agency and client-side experience is strongly preferred.
  • Education: Bachelor's degree or equivalent years of experience.
  • Expertise in Cross-Channel Marketing: Demonstrated proficiency in managing and optimizing holistic, cross-channel marketing strategies.
  • Project Management: Strong project management skills with the ability to handle multiple initiatives simultaneously.
  • Analytical Skills: Advanced data analysis capabilities to drive informed decision-making and continuous improvement.
  • Communication: Excellent written and verbal communication skills, with the ability to effectively present to executive leadership and collaborate with cross-functional teams.
  • Budget Management: Proven ability to manage and optimize marketing budgets to achieve maximum ROI.
  • Technology Proficiency: Familiarity with tools such as Salesforce, Asana, Slack, Marketing Cloud, Google Analytics, and WordPress.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and handle high-pressure situations.

Work Environment

The ideal candidate will be located in the greater Atlanta, Philadelphia, or New York area. Hybrid flexibility.

The pay range for the role is $146,500 to $240,500. The specific offer will depend on an applicant's skills and other factors. This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package, more details on which can be found on our website.