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Social Media Strategist

3 months ago

Philadelphia, United States Setup Winks Full time
Job DescriptionJob DescriptionDescription
Job Title: Social Media Strategist


Location: Philadelphia, PA
Department: Marketing
Job Type: Full-time

We are seeking a dynamic and creative Social Media Strategist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing social media strategies that increase our online presence, enhance brand awareness, drive traffic, and foster engagement across all digital platforms. This role requires a deep understanding of social media trends, excellent communication skills, and the ability to align social media initiatives with broader marketing and business goals.

Key Responsibilities
  • Strategy Development:

    • Develop and execute comprehensive social media strategies that align with company goals.
    • Identify target audiences and craft strategies to engage them effectively.
    • Stay current with social media trends, tools, and emerging platforms to ensure the company is always ahead of the curve.
  • Community Management:

    • Engage with followers, respond to comments and messages in a timely manner, and foster strong community relationships.
    • Monitor online conversations and feedback to address concerns, resolve issues, and provide excellent customer service.
    • Implement strategies to grow followers and enhance audience engagement.
  • Collaboration:

    • Work closely with the marketing team to integrate social media strategies with broader marketing campaigns.
    • Coordinate with other departments (e.g., PR, Sales, Customer Support) to ensure a unified brand voice and message across all channels.
    • Partner with influencers, brand advocates, and industry professionals to expand reach and influence.
  • Advertising:

    • Develop and manage paid social media campaigns to achieve business objectives.
    • Optimize ad performance by testing and iterating on creative, targeting, and bidding strategies.


Skills, Knowledge and Expertise
  • Strong understanding of social media platforms, tools, and best practices.
  • Excellent written and verbal communication skills.
  • Creative thinking with the ability to produce innovative content ideas.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
  • Ability to analyze data and translate it into actionable insights.

Benefits
  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision insurance.
  • 401(k) plan with company match.
  • Paid time off and holidays.
  • Opportunities for professional development and career growth.