Lead Customer Marketing Manager

1 month ago

New York, United States Vimeo Full time
Job DescriptionJob Description

We're seeking a dynamic Lead Customer Marketing Manager to build and champion our customer advocacy initiatives. You'll play a pivotal role in establishing and managing our customer database, driving engagement on G2 and other review platforms, and collaborating to shape the overall customer marketing strategy. Your expertise will be key in transforming happy customers into vocal advocates for Vimeo.

This is a highly visible individual contributor role, reporting to the Head of Product Marketing.

*Candidates based in NYC or East Coast preferred*

What you'll do:

  • Develop & Implement Customer Advocacy Strategy: Craft a holistic customer marketing strategy with an emphasis on advocacy, expansion, and satisfaction, aligning seamlessly with Vimeo's broader goals.
  • Spearhead Customer Advocacy Initiatives: Identify and empower customer advocates, creating case studies, testimonials, and user-generated content that highlight Vimeo's value.
  • Drive Advocacy and Engagement Programs: Design and execute impactful campaigns across G2, Capterra, and other platforms to amplify positive customer reviews. Utilize Airtable to manage and nurture relationships with advocates.
  • Foster Cross-Functional Collaboration: Build strong partnerships with creative, legal, finance, sales, product marketing, and other key stakeholders to ensure successful execution of customer marketing initiatives.
  • Execute Joint Marketing Initiatives: Collaborate closely with customers to co-create impactful marketing content and campaigns, aligning efforts with Sales, Product Marketing, Growth Marketing, and PR teams.
  • Measure and Optimize: Track, analyze, and report on key performance metrics to measure success and identify areas for improvement, ensuring data-driven decision-making.

Skills or knowledge you should possess:

  • Experienced Customer Marketing Leader: 8+ years of success building and managing customer advocacy programs, with expertise in G2, Capterra, and marketing automation.
  • Compelling Communicator & Brand Champion: Ability to articulate a clear vision for Vimeo, inspiring both internal stakeholders and customers to embrace our solutions.
  • Cross-Functional Collaborator: Proven ability to partner effectively with Customer Success, Marketing, Product, and Sales teams to drive product launches, customer expansion, and engagement.
  • Data-Driven Strategist & Tech Enthusiast: Experience using data insights to inform and optimize marketing strategies, with a willingness to experiment with our existing tools like Airtable and Salesforce and explore new technologies like AI.
  • Adaptable & Results-Focused: Thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and prioritizing efforts to achieve measurable business outcomes.

Targeted Base Salary Range: $122,400.00 to $187000.00

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate's home base.

Base salary is just one component of Vimeo's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

#LI-RS1

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

  • Lead Customer Marketing Manager

    3 weeks ago

    New York, United States Vimeo Full time

    Job DescriptionJob DescriptionWe're seeking a dynamic Lead Customer Marketing Manager to build and champion our customer advocacy initiatives. You'll play a pivotal role in establishing and managing our customer database, driving engagement on G2 and other review platforms, and collaborating to shape the overall customer marketing strategy. Your...

  • Lead Customer Marketing Manager

    4 weeks ago

    New York, United States Vimeo Full time

    Job DescriptionJob DescriptionWe're seeking a dynamic Lead Customer Marketing Manager to build and champion our customer advocacy initiatives. You'll play a pivotal role in establishing and managing our customer database, driving engagement on G2 and other review platforms, and collaborating to shape the overall customer marketing strategy. Your...

  • Customer Advocacy Marketing Lead

    2 weeks ago

    New York, New York, United States Garner Health Full time

    Job OverviewAt Garner Health, we are dedicated to revolutionizing the healthcare landscape by providing accessible and high-quality care for everyone. Our approach empowers employers to optimize their healthcare benefits, offering clear incentives and insightful data that guide employees towards superior healthcare providers. This initiative leads to...

  • Customer Marketing Manager, CoverGirl

    2 weeks ago

    New York, United States Coty Full time

    Customer Marketing Manager, CoverGirl NYC COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind. The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross branded initiatives, lead the development and execution of account specific sales activations that maximize brand...

  • Customer Marketing Manager

    1 week ago

    Manhattan, New York, United States Seasoned Recruitment Full time

    Join Our Team as a Customer Marketing Manager Are you an accomplished marketer with a strong focus on customer engagement? We are looking for a dedicated professional to take on the role of Customer Marketing Manager. In this position, you will be tasked with crafting and implementing marketing strategies centered around customer needs to boost loyalty and...

  • CPG Customer Marketing Manager

    3 months ago

    New York, United States Seasoned Recruitment Full time

    Job DescriptionJob DescriptionJoin a dynamic team as a CPG Customer Marketing Manager and take charge of driving customer engagement and loyalty in the Consumer Packaged Goods industry. As a highly skilled and strategic marketer, you will play a key role in developing and implementing customer-focused marketing strategies to enhance brand loyalty and drive...

  • CPG Customer Marketing Manager

    4 weeks ago

    New York, United States Seasoned Recruitment Full time

    Job DescriptionJob DescriptionJoin a dynamic team as a CPG Customer Marketing Manager and take charge of driving customer engagement and loyalty in the Consumer Packaged Goods industry. As a highly skilled and strategic marketer, you will play a key role in developing and implementing customer-focused marketing strategies to enhance brand loyalty and drive...

  • Customer Relationship Management Lead

    2 weeks ago

    New York, New York, United States System One Full time

    We are seeking a talented individual to take on the role of Customer Relationship Management Lead at System One. This position involves developing and overseeing the comprehensive CRM strategy for our brand, focusing on the integration of advanced technologies and processes across various marketing channels.** Contract duration: 3+ months, with potential for...

  • Customer Engagement Specialist

    2 weeks ago

    New York, New York, United States Blissful Marketing Full time

    Job Overview*Location: New York**On-site Position*At Blissful Marketing, we believe that our success is directly tied to the growth of our team members. We foster an open-door culture and offer a mentorship program to support professional development.We are committed to nurturing the leaders of tomorrow. In challenging economic times, we have chosen to...

  • Lead Manager, Integrated Marketing Strategies

    2 weeks ago

    New York, New York, United States eos Products Full time

    Lead Marketing ManagerWe are thrilled to announce an opportunity to become a pivotal member of the eos Products team as a Lead Marketing Manager. In this capacity, you will spearhead the development and execution of customized marketing approaches tailored for key retailers within the consumer goods sector. By collaborating closely with sales teams and...

  • Lead Manager, Integrated Marketing Strategies

    2 weeks ago

    New York, New York, United States eos Products Full time

    Lead Marketing ManagerWe are thrilled to announce an exceptional opportunity to become a part of eos Products as a Lead Marketing Manager. In this pivotal role, you will spearhead the formulation, development, and execution of customized marketing strategies tailored for retailers within the consumer goods sector. Working closely with sales teams and various...

  • Director - US Customer Loyalty Marketing Strategy Lead

    12 hours ago

    New York, New York, United States AMEX Full time

    About the RoleThe Director, US Customer Loyalty Marketing Strategy will be responsible for driving improvement and innovation across Loyalty journeys and communications. This role will innovate on how we go-to-market with a customer-centric approach, driving cohesion across our communications, to lead the evolution of Card-first to Member-first marketing.Key...

  • Lead Customer Success Manager

    1 month ago

    New York, United States Polly Full time

    Who you are: You have 6+ years of Customer relationship management experience under your belt and are looking for your next challenge in a hyper-growth, fast-paced, industry disrupting, SaaS company. You are excited to work with emerging technologies and modern tech stack with a collaborative team, where you will have a direct impact on the customer...

  • Product Marketing Lead

    2 months ago

    New York, New York, United States The Weather Company Full time

    About The Weather Company:The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people,...

  • Sales and Marketing Representative

    2 weeks ago

    New York, New York, United States Radiance Marketing Full time

    Perks: Performance-based bonuses, team events, competitive salary, career advancement opportunities, and training & development. Are you seeking potential? Interested in opportunities for growth? If you've answered 'yes' to any of these, continue reading.We are in search of a DEDICATED Sales and Marketing Representative who embodies POSITIVITY and...

  • Performance Marketing Lead

    5 days ago

    New York, New York, United States NoGood Full time

    About NoGoodNoGood is a leading growth marketing agency that helps category-defining brands unlock rapid measurable growth. Our team of growth leads, creatives, and data scientists work together to deliver innovative marketing solutions that drive business results.Job DescriptionWe are seeking a highly skilled Growth Strategist to join our team. As a key...

  • Regional Marketing Lead

    7 days ago

    New York, New York, United States Fourth Ltd. Full time

    Job OverviewNote: Candidates must have a proven track record in a dedicated role within a SaaS environment.Fourth Ltd. is in search of a Regional Marketing Lead, specializing in Demand Generation with substantial B2B SaaS experience to enhance our marketing division. This role will be based in our regional office.The Regional Marketing Lead will report...

  • Regional Marketing Lead

    7 days ago

    New York, New York, United States Fourth Ltd. Full time

    Job OverviewNote: Candidates must have experience in a standalone capacity within a SaaS organization.Fourth Ltd. is seeking a Regional Marketing Lead, a specialist in Demand Generation with a background in B2B SaaS marketing to join our expanding marketing team. This role will be based in our regional office.The Regional Marketing Lead will report directly...

  • Promotional Sales and Marketing Assistant

    3 months ago

    New York, United States Blissful Marketing Full time

    Job DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...

  • Promotional Sales and Marketing Assistant

    3 months ago

    New York, United States Blissful Marketing Full time

    Job DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...