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Website Marketing Manager

3 months ago

Boston, United States RSA Conference Full time
Job DescriptionJob Description

Website Marketing Manager

RSA Conference™ is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and have access to the experts, unbiased content and ideas that help enable individuals and companies advance their cybersecurity posture and build stronger and smarter teams. Both in-person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands-on educational opportunities that help industry professionals discover how to make their companies more secure while showcasing the most enterprising, influential and thought-provoking thinkers and leaders in cybersecurity today.
 

We are seeking a skilled Website Marketing Manager who can ensure that the company’s website serves as an effective marketing and communications platform. This key role is responsible for driving the strategic direction of the website and requires a combination of technical expertise, digital marketing knowledge, and a strategic mindset to ensure the website effectively supports the organization’s business and marketing objectives. This role collaborates with cross-functional teams and uses data-driven insights to optimize the website as a powerful marketing tool. Marketing is responsible for the vision, creative, content, & engagement of the website with the technology team responsible for the development & delivery of the website. This role is responsible for collecting the business & marketing requirements and collaborating with the website technology team to translate them into technical specifications ready for development. This role will ensure web best practices maximize performance, ensure brand consistency, and deliver a positive user experience. This role will work in lockstep with the Director of Marketing and the website development team to define priorities and timelines to ensure the website supports the business’s growth objectives. This role reports to the Director of Marketing Operations. Additionally, this role will manage a Web Producer, coordinating their efforts to ensure our web content meets the highest standards of quality and user experience. 

Responsibilities 

  • Through collaboration, develop & maintain a comprehensive website strategy that aligns with the overall marketing and business goals 
  • Lead efforts to enhance the websites user experience (UX) by optimizing navigation, content, design and functionality 
  • Working with the web development team to ensure a seamless and engaging mobile experience including responsive design and mobile app optimization 
  • SEO & SEM collaboration to ensure digital content is content is optimized for search engines and paid search campaigns 
  • Develop requirement briefs for new web initiatives and review with the website development team who can then translate them into technical requirements 
  • Manage projects through completion. Assess risk and remove roadblocks to ensure delivery 
  • Communicate timelines and workflows with key stakeholders 
  • Monitor and provide quality assurance for each website initiative 
  • Monitor content on website ensuring it is fresh and up to date. Work with marketing colleagues on upcoming campaigns to ensure content has the right tags and is optimized for SEO and SEM. Manage the SEO clean up on the website.  
  • Utilize web analytics tools (e.g. Google Analytics) to monitor and analyze website and content performance. Generate reports and offer date driven insights for improvement.  
  • Continuously monitor website experience and make recommendations for navigation, layout and design elements to enhance user experience and increase conversion rates.  
  • Plan and execute A/B tests to optimize website elements such as landing pages, forms and calls to action for improved conversion rates. 
  • Work with web team to ensure website is mobile-friendly and responsive.  
  • Work closely with cross-functional teams including creative, development, content and marketing, to ensure the website meets branding and marketing requirements. 
  • Ensure website complies with relevant data privacy (e.g. GDPR, CCPA) and accessibility (e.g. WCAG) standards. 

Skills & Experience 

  • Knowledge of web design principles, HTML, CSS and basic coding languages 
  • Must have proficiency in web content management systems (e.g. WordPress, Sitecore) and web analytics tools (e.g. Google Analytics)  
  • Experience with A/B testing and conversion rate optimization (CRO) 
  • Strong understanding of SEO best practices and SEM strategies 
  • Experience working with a software application used for issue/request tracking and project management (Jira preferred) 
  • Familiarity with web security and data privacy & compliance standards 
  • Excellent project management and organizational skills 
  • Strong communication and collaboration skills  
  • Ability to build relationships and work cross functionality. 
  • Display excellent people skills – someone who is a team player and who has the personality, global perspective, and cultural sensitivity to collaborate across RSAC 
  • Advocate for workplace inclusion and social responsibility. 
  • People management experience preferred 

Qualifications 

  • Bachelor's degree in marketing, digital marketing, web development, business, or related field. Equivalent training and experience may substitute for education 
  • Minimum of 5-7 years in website management, digital marketing or similar role  
  • Certifications in web development, digital marketing, or SEO  
  • Proficiency in website personalization and marketing automation tools 
  • Reasoning Ability: A combination of strategic thinking, technical expertise, strong leadership skills and ability to work in a fast-paced environment are a must. 
  •  Able to make independent judgments which have considerable impacts on the organization 

Benefits

RSAC believes in investing in our people. We offer:

  • Competitive salary, benefits, and perks for all full-time employees
  • Employer-subsidized medical, dental and vision insurance
  • 401K retirement employer match
  • Home office equipment stipend and monthly technology stipend
  • Thirteen paid holidays per calendar year
  • Flexible personal time off
  • Annual employee bonus dependent upon overall company and personal performance
  • Annual company-wide offsite

Our Culture

We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.

  • We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
  • Our team is passionate and results-oriented, striving to achieve excellence in everything we do.
  • We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
  • We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.

Why RSAC?

The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community We're always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.

Our Values

  • Adaptability: In our ever-changing world, we innovate through determination, creativity and resourcefulness.
  • Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
  • Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.

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