Marketing Manager
4 weeks ago
The Marketing Manager for our high-end collegiate accounts is responsible for supporting unit initiatives, implementing corporate initiatives, and ensuring marketing standards are in place within the unit(s). They will coordinate, support, and communicate projects at a local level, providing updates to the corporate marketing and data analytics departments.
This includes developing promotional materials and seasonal ideas in the business, driving innovation with an eye on consumer insights and trends. The Marketing Manager will work closely with the operations team to ensure revenue, customer satisfaction, and R/A marketing and merchandising goals are met.
Key Responsibilities- Develop deep knowledge of the regional marketplace and educate unit operators in the region
- Develop innovation that continues to keep the region current and on trend with marketing practices and local competition
- Increase participation, check average, and drive top line sales in café, catering & coffee bar operations through development of marketing programs
- Develop monthly marketing calendar for all dining operations at account and share with clients monthly
- Lead monthly marketing meetings with colleagues
- Ensure effective tracking of new initiatives and share results with colleagues and R/A Corporate Marketing
- Perform additional marketing projects as tasked, related to business development and account openings and support
- Provide hands-on support and responsibility for set-ups of culinary, marketing, retail, and wellness programs from corporate
- Develop annual Business Plan marketing objectives
- Conduct café audits to assure quality and compliance
- Assist in preparing quarterly business review presentation
- Work with client's marketing and communication teams as needed to promote dining operations
- Maintain and update dining website
- Maintain/support dining website and Social Media platforms and build café participation through these channels
- Work within provided budgets and guidelines
- Participate in marketing manager meetings with RA Corporate marketing department
- Support RA Corporate marketing department with new account openings when needed; weekend work and travel may occur
- Bachelor's Degree required. Merchandising and/or Marketing experience preferred
- Demonstrated skill in handling multiple tasks
- Effective written and oral communication skills
- Proficiency in Microsoft office including Excel and Powerpoint
- Knowledge in major Social Media sites (Facebook, Instagram, Pinterest, Snapchat), tools, and techniques
- InDesign software experience a plus
Restaurant Associates is a member of Compass Group USA
Compass Group is an equal opportunity employer
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